Spicing up foreign markets: a strategic concept to drive salmarim’s internationalization

Detalhes bibliográficos
Autor(a) principal: Schmidt, Peter Daniel
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/23383
Resumo: This work develops a strategic internationalization concept for Salmarim; a Portuguese micro-enterprise that produces gourmet salt and has recently been doubling its sales year after year. To support this development, this work provides a structured approach on how to further internationalize Salmarim’s business. Basing on the latest literature, an international market selection is performed – under the utilization of a customized scoring-model that ranks several countries from North-Eastern Europe. This model identifies Norway as the most attractive foreign market for Salmarim. Furthermore, advice on the entry mode to approach the Norwegian market and the risks associated with this venture, is provided.
id RCAP_0fa10590b6e05d4662031565a75a3330
oai_identifier_str oai:run.unl.pt:10362/23383
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Spicing up foreign markets: a strategic concept to drive salmarim’s internationalizationSalmarimGourmet saltInternationalizationInternational market selectionDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work develops a strategic internationalization concept for Salmarim; a Portuguese micro-enterprise that produces gourmet salt and has recently been doubling its sales year after year. To support this development, this work provides a structured approach on how to further internationalize Salmarim’s business. Basing on the latest literature, an international market selection is performed – under the utilization of a customized scoring-model that ranks several countries from North-Eastern Europe. This model identifies Norway as the most attractive foreign market for Salmarim. Furthermore, advice on the entry mode to approach the Norwegian market and the risks associated with this venture, is provided.Alves, SaraRUNSchmidt, Peter Daniel2020-01-20T01:30:34Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/23383TID:201716119enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:11:40Zoai:run.unl.pt:10362/23383Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:47.108281Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Spicing up foreign markets: a strategic concept to drive salmarim’s internationalization
title Spicing up foreign markets: a strategic concept to drive salmarim’s internationalization
spellingShingle Spicing up foreign markets: a strategic concept to drive salmarim’s internationalization
Schmidt, Peter Daniel
Salmarim
Gourmet salt
Internationalization
International market selection
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Spicing up foreign markets: a strategic concept to drive salmarim’s internationalization
title_full Spicing up foreign markets: a strategic concept to drive salmarim’s internationalization
title_fullStr Spicing up foreign markets: a strategic concept to drive salmarim’s internationalization
title_full_unstemmed Spicing up foreign markets: a strategic concept to drive salmarim’s internationalization
title_sort Spicing up foreign markets: a strategic concept to drive salmarim’s internationalization
author Schmidt, Peter Daniel
author_facet Schmidt, Peter Daniel
author_role author
dc.contributor.none.fl_str_mv Alves, Sara
RUN
dc.contributor.author.fl_str_mv Schmidt, Peter Daniel
dc.subject.por.fl_str_mv Salmarim
Gourmet salt
Internationalization
International market selection
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Salmarim
Gourmet salt
Internationalization
International market selection
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work develops a strategic internationalization concept for Salmarim; a Portuguese micro-enterprise that produces gourmet salt and has recently been doubling its sales year after year. To support this development, this work provides a structured approach on how to further internationalize Salmarim’s business. Basing on the latest literature, an international market selection is performed – under the utilization of a customized scoring-model that ranks several countries from North-Eastern Europe. This model identifies Norway as the most attractive foreign market for Salmarim. Furthermore, advice on the entry mode to approach the Norwegian market and the risks associated with this venture, is provided.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-20
2017-01-20T00:00:00Z
2020-01-20T01:30:34Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/23383
TID:201716119
url http://hdl.handle.net/10362/23383
identifier_str_mv TID:201716119
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137905004773376

Registros relacionados