Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: an external analysis on the relevance of financial literacy in the insurance industry

Detalhes bibliográficos
Autor(a) principal: Oliveira, Ana Francisca Bernardes de
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/144806
Resumo: This work project aimed to develop a financial literacy initiative targeting the Portuguese younger generations to be implemented by Ageas. This specific individual part refers to the external analysis, where the insurance industry was studied, together with the financial literacy reality in Portugal. Additionally, a competitors’ analysis was also developed, and national initiatives and international best practices were identified and analysed to understand what has been done and what Ageas could do to better fulfil the needs of this generation.
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spelling Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: an external analysis on the relevance of financial literacy in the insurance industryConsultingEducationFinancial literacyPortuguese young generationsExternal analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project aimed to develop a financial literacy initiative targeting the Portuguese younger generations to be implemented by Ageas. This specific individual part refers to the external analysis, where the insurance industry was studied, together with the financial literacy reality in Portugal. Additionally, a competitors’ analysis was also developed, and national initiatives and international best practices were identified and analysed to understand what has been done and what Ageas could do to better fulfil the needs of this generation.Casquinho, Constança MonteiroRUNOliveira, Ana Francisca Bernardes de2022-01-192021-12-172025-12-17T00:00:00Z2022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/144806TID:203063740enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:24:43Zoai:run.unl.pt:10362/144806Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:51:45.490188Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: an external analysis on the relevance of financial literacy in the insurance industry
title Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: an external analysis on the relevance of financial literacy in the insurance industry
spellingShingle Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: an external analysis on the relevance of financial literacy in the insurance industry
Oliveira, Ana Francisca Bernardes de
Consulting
Education
Financial literacy
Portuguese young generations
External analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: an external analysis on the relevance of financial literacy in the insurance industry
title_full Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: an external analysis on the relevance of financial literacy in the insurance industry
title_fullStr Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: an external analysis on the relevance of financial literacy in the insurance industry
title_full_unstemmed Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: an external analysis on the relevance of financial literacy in the insurance industry
title_sort Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: an external analysis on the relevance of financial literacy in the insurance industry
author Oliveira, Ana Francisca Bernardes de
author_facet Oliveira, Ana Francisca Bernardes de
author_role author
dc.contributor.none.fl_str_mv Casquinho, Constança Monteiro
RUN
dc.contributor.author.fl_str_mv Oliveira, Ana Francisca Bernardes de
dc.subject.por.fl_str_mv Consulting
Education
Financial literacy
Portuguese young generations
External analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Consulting
Education
Financial literacy
Portuguese young generations
External analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project aimed to develop a financial literacy initiative targeting the Portuguese younger generations to be implemented by Ageas. This specific individual part refers to the external analysis, where the insurance industry was studied, together with the financial literacy reality in Portugal. Additionally, a competitors’ analysis was also developed, and national initiatives and international best practices were identified and analysed to understand what has been done and what Ageas could do to better fulfil the needs of this generation.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-19
2022-01-19T00:00:00Z
2025-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/144806
TID:203063740
url http://hdl.handle.net/10362/144806
identifier_str_mv TID:203063740
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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