Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: the value proposition of a digital approach

Detalhes bibliográficos
Autor(a) principal: Amaro, Catarina Ramos
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/144807
Resumo: This work project aimed to develop a financial literacy initiative for Grupo Ageas Portugal, either by creating anew, disruptive one or by improving the one in place (Orientate). The student’s individual part of the project focuses on a fully-digital financial literacy initiative to be implemented by Ageas, corresponding to the second road map the group proposed and putting together four of the six recommendations presented: the creation of a pod cast where a student and an expert discuss relevant topics and associate them with financial concepts, the investment in digital tools (such as videos, quizzes, and online games), the creation of an app where all resources are together in one place, and the investment in a social media campaign. This approach makes sense given the rising importance of digital learning tools and how these formats can bring gamification and interactive educational experiences al together for the target group.
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spelling Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: the value proposition of a digital approachEducationFinancial literacyPortuguese young generationsDigital initiativeDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project aimed to develop a financial literacy initiative for Grupo Ageas Portugal, either by creating anew, disruptive one or by improving the one in place (Orientate). The student’s individual part of the project focuses on a fully-digital financial literacy initiative to be implemented by Ageas, corresponding to the second road map the group proposed and putting together four of the six recommendations presented: the creation of a pod cast where a student and an expert discuss relevant topics and associate them with financial concepts, the investment in digital tools (such as videos, quizzes, and online games), the creation of an app where all resources are together in one place, and the investment in a social media campaign. This approach makes sense given the rising importance of digital learning tools and how these formats can bring gamification and interactive educational experiences al together for the target group.Casquinho, Constança MonteiroRUNAmaro, Catarina Ramos2022-01-192021-12-172025-12-17T00:00:00Z2022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/144807TID:203063732enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:24:43Zoai:run.unl.pt:10362/144807Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:51:45.533239Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: the value proposition of a digital approach
title Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: the value proposition of a digital approach
spellingShingle Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: the value proposition of a digital approach
Amaro, Catarina Ramos
Education
Financial literacy
Portuguese young generations
Digital initiative
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: the value proposition of a digital approach
title_full Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: the value proposition of a digital approach
title_fullStr Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: the value proposition of a digital approach
title_full_unstemmed Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: the value proposition of a digital approach
title_sort Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: the value proposition of a digital approach
author Amaro, Catarina Ramos
author_facet Amaro, Catarina Ramos
author_role author
dc.contributor.none.fl_str_mv Casquinho, Constança Monteiro
RUN
dc.contributor.author.fl_str_mv Amaro, Catarina Ramos
dc.subject.por.fl_str_mv Education
Financial literacy
Portuguese young generations
Digital initiative
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Education
Financial literacy
Portuguese young generations
Digital initiative
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project aimed to develop a financial literacy initiative for Grupo Ageas Portugal, either by creating anew, disruptive one or by improving the one in place (Orientate). The student’s individual part of the project focuses on a fully-digital financial literacy initiative to be implemented by Ageas, corresponding to the second road map the group proposed and putting together four of the six recommendations presented: the creation of a pod cast where a student and an expert discuss relevant topics and associate them with financial concepts, the investment in digital tools (such as videos, quizzes, and online games), the creation of an app where all resources are together in one place, and the investment in a social media campaign. This approach makes sense given the rising importance of digital learning tools and how these formats can bring gamification and interactive educational experiences al together for the target group.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-19
2022-01-19T00:00:00Z
2025-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/144807
TID:203063732
url http://hdl.handle.net/10362/144807
identifier_str_mv TID:203063732
dc.language.iso.fl_str_mv eng
language eng
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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