The Impact of Social Media on Marketing Communication Management
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/699 |
Resumo: | Social Media is a researched domain that result in a variety of articles with increasingly relevant results for science and organizations.In this first regular issue of 2022 of the International Journal of Marketing, Communication and New Media (IJMCNM), in six of the ten articles, problems of youtube advertising, consumer social media engagement with video, the impact of digital influencers, the effects of different social media platforms to companies’ sales marketing processes, product and service orientation on social media in restaurant communication, are analyzed.As Almousa, Alsaikhan and Aloud (2020) point out, “social media have changed communication landscape and have clearly affected the marketing communication, where it becomes one of the most common daily activities for consumers” (p.79). Ulas (2020) citing Seo & Park (2018), even says that, “the dramatic rise of social media in every field is remarkable. In this new communication environment, social media is becoming both more convenient and more important. Social media applications lead many companies to use them in stakeholder communication, marketing activities, customer and brand management and organizational communication activities” (p. 9). (...) DOI: https://doi.org/10.54663/2182-9306.2022.v10.n18.1-3 |
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The Impact of Social Media on Marketing Communication ManagementSocial Media is a researched domain that result in a variety of articles with increasingly relevant results for science and organizations.In this first regular issue of 2022 of the International Journal of Marketing, Communication and New Media (IJMCNM), in six of the ten articles, problems of youtube advertising, consumer social media engagement with video, the impact of digital influencers, the effects of different social media platforms to companies’ sales marketing processes, product and service orientation on social media in restaurant communication, are analyzed.As Almousa, Alsaikhan and Aloud (2020) point out, “social media have changed communication landscape and have clearly affected the marketing communication, where it becomes one of the most common daily activities for consumers” (p.79). Ulas (2020) citing Seo & Park (2018), even says that, “the dramatic rise of social media in every field is remarkable. In this new communication environment, social media is becoming both more convenient and more important. Social media applications lead many companies to use them in stakeholder communication, marketing activities, customer and brand management and organizational communication activities” (p. 9). (...) DOI: https://doi.org/10.54663/2182-9306.2022.v10.n18.1-3ISVOUGA - Instituto Superior de Entre Douro e Vouga2022-07-08T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/699oai:u3isjournal.isvouga.pt:article/699International Journal of Marketing, Communication and New Media; Vol 10, No 18 (2022)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/699http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/699/324Copyright (c) 2022 Jorge Remondeshttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessRemondes, Jorge2022-09-22T10:30:39Zoai:u3isjournal.isvouga.pt:article/699Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:25.254232Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The Impact of Social Media on Marketing Communication Management |
title |
The Impact of Social Media on Marketing Communication Management |
spellingShingle |
The Impact of Social Media on Marketing Communication Management Remondes, Jorge |
title_short |
The Impact of Social Media on Marketing Communication Management |
title_full |
The Impact of Social Media on Marketing Communication Management |
title_fullStr |
The Impact of Social Media on Marketing Communication Management |
title_full_unstemmed |
The Impact of Social Media on Marketing Communication Management |
title_sort |
The Impact of Social Media on Marketing Communication Management |
author |
Remondes, Jorge |
author_facet |
Remondes, Jorge |
author_role |
author |
dc.contributor.author.fl_str_mv |
Remondes, Jorge |
description |
Social Media is a researched domain that result in a variety of articles with increasingly relevant results for science and organizations.In this first regular issue of 2022 of the International Journal of Marketing, Communication and New Media (IJMCNM), in six of the ten articles, problems of youtube advertising, consumer social media engagement with video, the impact of digital influencers, the effects of different social media platforms to companies’ sales marketing processes, product and service orientation on social media in restaurant communication, are analyzed.As Almousa, Alsaikhan and Aloud (2020) point out, “social media have changed communication landscape and have clearly affected the marketing communication, where it becomes one of the most common daily activities for consumers” (p.79). Ulas (2020) citing Seo & Park (2018), even says that, “the dramatic rise of social media in every field is remarkable. In this new communication environment, social media is becoming both more convenient and more important. Social media applications lead many companies to use them in stakeholder communication, marketing activities, customer and brand management and organizational communication activities” (p. 9). (...) DOI: https://doi.org/10.54663/2182-9306.2022.v10.n18.1-3 |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-07-08T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/699 oai:u3isjournal.isvouga.pt:article/699 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/699 |
identifier_str_mv |
oai:u3isjournal.isvouga.pt:article/699 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/699 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/699/324 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Jorge Remondes https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Jorge Remondes https://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; Vol 10, No 18 (2022) 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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