Social Media: The transversality of digital communication

Detalhes bibliográficos
Autor(a) principal: Remondes, Jorge
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/503
Resumo: Social media influence the relationship between organizations and their audiences, a fact that is transversal to the various sectors of activity. This fourteenth regular edition of the International Journal of Marketing, Communication and New Media (IJMCNM) is a reflection of this by the evidence presented in the published research papers.The communication of tourist destinations and hotel services are the object of analysis in this edition, sectors of activity in which not only communication technologies but also those of transaction already occupy prominent places, but the transversality of digital communication is essentially evident when in this edition we analyze the involvement of customers through instagram and blogs in the beauty industry and also in the arts sector, a sector that includes music where artists and the public are increasingly connected through digital platforms.
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spelling Social Media: The transversality of digital communicationSocial media influence the relationship between organizations and their audiences, a fact that is transversal to the various sectors of activity. This fourteenth regular edition of the International Journal of Marketing, Communication and New Media (IJMCNM) is a reflection of this by the evidence presented in the published research papers.The communication of tourist destinations and hotel services are the object of analysis in this edition, sectors of activity in which not only communication technologies but also those of transaction already occupy prominent places, but the transversality of digital communication is essentially evident when in this edition we analyze the involvement of customers through instagram and blogs in the beauty industry and also in the arts sector, a sector that includes music where artists and the public are increasingly connected through digital platforms.ISVOUGA - Instituto Superior de Entre Douro e Vouga2020-07-10T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/503oai:u3isjournal.isvouga.pt:article/503International Journal of Marketing, Communication and New Media; Vol 8, No 14 (2020)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/503http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/503/241Copyright (c) 2020 Jorge Remondeshttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessRemondes, Jorge2022-09-22T10:30:39Zoai:u3isjournal.isvouga.pt:article/503Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:24.845395Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Social Media: The transversality of digital communication
title Social Media: The transversality of digital communication
spellingShingle Social Media: The transversality of digital communication
Remondes, Jorge
title_short Social Media: The transversality of digital communication
title_full Social Media: The transversality of digital communication
title_fullStr Social Media: The transversality of digital communication
title_full_unstemmed Social Media: The transversality of digital communication
title_sort Social Media: The transversality of digital communication
author Remondes, Jorge
author_facet Remondes, Jorge
author_role author
dc.contributor.author.fl_str_mv Remondes, Jorge
description Social media influence the relationship between organizations and their audiences, a fact that is transversal to the various sectors of activity. This fourteenth regular edition of the International Journal of Marketing, Communication and New Media (IJMCNM) is a reflection of this by the evidence presented in the published research papers.The communication of tourist destinations and hotel services are the object of analysis in this edition, sectors of activity in which not only communication technologies but also those of transaction already occupy prominent places, but the transversality of digital communication is essentially evident when in this edition we analyze the involvement of customers through instagram and blogs in the beauty industry and also in the arts sector, a sector that includes music where artists and the public are increasingly connected through digital platforms.
publishDate 2020
dc.date.none.fl_str_mv 2020-07-10T00:00:00Z
dc.type.driver.fl_str_mv journal article
info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/503
oai:u3isjournal.isvouga.pt:article/503
url http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/503
identifier_str_mv oai:u3isjournal.isvouga.pt:article/503
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/503
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/503/241
dc.rights.driver.fl_str_mv Copyright (c) 2020 Jorge Remondes
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Jorge Remondes
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
dc.source.none.fl_str_mv International Journal of Marketing, Communication and New Media; Vol 8, No 14 (2020)
2182-9306
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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