How we Plan to make cars more affordable in Portugal - marketing plan

Detalhes bibliográficos
Autor(a) principal: Machado, Joana de Melo e Carmo Pereira
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/158108
Resumo: This business plan for an online vehicle marketplace with twist was carried out within the scope of our master thesis project, for the final master’s degree in Management, with the guidance of Professor Euclides Major. The development of this business plan aimed to transmit all our study towards the plan to build a successful company and use our learnings to continue scaling it after submission. We had the opportunity to explore all areas within a business as a team and gained valuable insights into the Portuguese car market and how it works.
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spelling How we Plan to make cars more affordable in Portugal - marketing planMarketing budgetTargetQuality drivers segmentPositioningPersonaIdeal customerInfluencer campaignFacebook adsCustomer journeyDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis business plan for an online vehicle marketplace with twist was carried out within the scope of our master thesis project, for the final master’s degree in Management, with the guidance of Professor Euclides Major. The development of this business plan aimed to transmit all our study towards the plan to build a successful company and use our learnings to continue scaling it after submission. We had the opportunity to explore all areas within a business as a team and gained valuable insights into the Portuguese car market and how it works.Major, EuclidesGuerreiro, SérgioSilva, RuiRUNMachado, Joana de Melo e Carmo Pereira2023-09-22T10:28:07Z2023-01-182022-12-162023-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/158108TID:203314123enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:40:23Zoai:run.unl.pt:10362/158108Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:56:59.369806Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How we Plan to make cars more affordable in Portugal - marketing plan
title How we Plan to make cars more affordable in Portugal - marketing plan
spellingShingle How we Plan to make cars more affordable in Portugal - marketing plan
Machado, Joana de Melo e Carmo Pereira
Marketing budget
Target
Quality drivers segment
Positioning
Persona
Ideal customer
Influencer campaign
Facebook ads
Customer journey
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How we Plan to make cars more affordable in Portugal - marketing plan
title_full How we Plan to make cars more affordable in Portugal - marketing plan
title_fullStr How we Plan to make cars more affordable in Portugal - marketing plan
title_full_unstemmed How we Plan to make cars more affordable in Portugal - marketing plan
title_sort How we Plan to make cars more affordable in Portugal - marketing plan
author Machado, Joana de Melo e Carmo Pereira
author_facet Machado, Joana de Melo e Carmo Pereira
author_role author
dc.contributor.none.fl_str_mv Major, Euclides
Guerreiro, Sérgio
Silva, Rui
RUN
dc.contributor.author.fl_str_mv Machado, Joana de Melo e Carmo Pereira
dc.subject.por.fl_str_mv Marketing budget
Target
Quality drivers segment
Positioning
Persona
Ideal customer
Influencer campaign
Facebook ads
Customer journey
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing budget
Target
Quality drivers segment
Positioning
Persona
Ideal customer
Influencer campaign
Facebook ads
Customer journey
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This business plan for an online vehicle marketplace with twist was carried out within the scope of our master thesis project, for the final master’s degree in Management, with the guidance of Professor Euclides Major. The development of this business plan aimed to transmit all our study towards the plan to build a successful company and use our learnings to continue scaling it after submission. We had the opportunity to explore all areas within a business as a team and gained valuable insights into the Portuguese car market and how it works.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-16
2023-09-22T10:28:07Z
2023-01-18
2023-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/158108
TID:203314123
url http://hdl.handle.net/10362/158108
identifier_str_mv TID:203314123
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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