An analysis of Amazon-s diversification strategies and complementarity between business Units: Amazon prime video - accessory or key business

Detalhes bibliográficos
Autor(a) principal: Levy, Rafael Pereira
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139176
Resumo: Amazon’s expansion led it to places unlikely to be reached by an online retailer, including physical stores. The firm’s diversification history cues us over the logic around these decisions. Despite the current excitement around SVoD services by customers and competing firms alike, in the early 2000sthe prospects of investments in this new market was far less evident. Amazon, at the time just an online retailer, was one of the first companies to bet on this industry and today it reaps its benefits. This paper analyses strategic reasons for Amazon to diversify into streaming as well as its future prospects.
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spelling An analysis of Amazon-s diversification strategies and complementarity between business Units: Amazon prime video - accessory or key businessStrategyValue creationCorporate advantageSustainability of competitive advantageManagementAmazonStreamingNetwork externalitiesSynergiesData managementDomínio/Área Científica::Ciências Sociais::Economia e GestãoAmazon’s expansion led it to places unlikely to be reached by an online retailer, including physical stores. The firm’s diversification history cues us over the logic around these decisions. Despite the current excitement around SVoD services by customers and competing firms alike, in the early 2000sthe prospects of investments in this new market was far less evident. Amazon, at the time just an online retailer, was one of the first companies to bet on this industry and today it reaps its benefits. This paper analyses strategic reasons for Amazon to diversify into streaming as well as its future prospects.Costa, Afonso AlmeidaRUNLevy, Rafael Pereira2022-06-01T15:12:28Z2022-01-182021-12-152022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139176TID:202998517enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:31Zoai:run.unl.pt:10362/139176Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:21.274112Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv An analysis of Amazon-s diversification strategies and complementarity between business Units: Amazon prime video - accessory or key business
title An analysis of Amazon-s diversification strategies and complementarity between business Units: Amazon prime video - accessory or key business
spellingShingle An analysis of Amazon-s diversification strategies and complementarity between business Units: Amazon prime video - accessory or key business
Levy, Rafael Pereira
Strategy
Value creation
Corporate advantage
Sustainability of competitive advantage
Management
Amazon
Streaming
Network externalities
Synergies
Data management
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short An analysis of Amazon-s diversification strategies and complementarity between business Units: Amazon prime video - accessory or key business
title_full An analysis of Amazon-s diversification strategies and complementarity between business Units: Amazon prime video - accessory or key business
title_fullStr An analysis of Amazon-s diversification strategies and complementarity between business Units: Amazon prime video - accessory or key business
title_full_unstemmed An analysis of Amazon-s diversification strategies and complementarity between business Units: Amazon prime video - accessory or key business
title_sort An analysis of Amazon-s diversification strategies and complementarity between business Units: Amazon prime video - accessory or key business
author Levy, Rafael Pereira
author_facet Levy, Rafael Pereira
author_role author
dc.contributor.none.fl_str_mv Costa, Afonso Almeida
RUN
dc.contributor.author.fl_str_mv Levy, Rafael Pereira
dc.subject.por.fl_str_mv Strategy
Value creation
Corporate advantage
Sustainability of competitive advantage
Management
Amazon
Streaming
Network externalities
Synergies
Data management
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategy
Value creation
Corporate advantage
Sustainability of competitive advantage
Management
Amazon
Streaming
Network externalities
Synergies
Data management
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Amazon’s expansion led it to places unlikely to be reached by an online retailer, including physical stores. The firm’s diversification history cues us over the logic around these decisions. Despite the current excitement around SVoD services by customers and competing firms alike, in the early 2000sthe prospects of investments in this new market was far less evident. Amazon, at the time just an online retailer, was one of the first companies to bet on this industry and today it reaps its benefits. This paper analyses strategic reasons for Amazon to diversify into streaming as well as its future prospects.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-15
2022-06-01T15:12:28Z
2022-01-18
2022-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139176
TID:202998517
url http://hdl.handle.net/10362/139176
identifier_str_mv TID:202998517
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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