Amazon-s diversification strategies - a strategic analysis of allegro: keeping dominance of the polish e-commerce market in the face of amazon-s entry

Detalhes bibliográficos
Autor(a) principal: Beirão, Constança Margarida Ribeiro Xavier
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/148125
Resumo: I perform a strategic analysis of Allegro, the local competitor that was able to become the leader of the polish marketplace segment. This study revolves around how the company will be have with Amazon’s entry, as well as what it entails for the Polish market in the future, since both companies have big prospects and want to be ahead of the market. Despite Amazon being the global giant that was able to diversify its strategies and enter the Eastern European market, Allegro is not condemned in this battle for the Polish e-commerce market.
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spelling Amazon-s diversification strategies - a strategic analysis of allegro: keeping dominance of the polish e-commerce market in the face of amazon-s entryCompetitive strategyValue creationBusiness modelE-commerceCorporate advantageSustainability of competitive advantageAmazonSynergiesMarketplaceAllegroDomínio/Área Científica::Ciências Sociais::Economia e GestãoI perform a strategic analysis of Allegro, the local competitor that was able to become the leader of the polish marketplace segment. This study revolves around how the company will be have with Amazon’s entry, as well as what it entails for the Polish market in the future, since both companies have big prospects and want to be ahead of the market. Despite Amazon being the global giant that was able to diversify its strategies and enter the Eastern European market, Allegro is not condemned in this battle for the Polish e-commerce market.Costa, Afonso AlmeidaRUNBeirão, Constança Margarida Ribeiro Xavier2023-01-25T08:50:09Z2022-01-182021-12-122022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/148125TID:203135865enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:29:30Zoai:run.unl.pt:10362/148125Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:53:12.863271Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Amazon-s diversification strategies - a strategic analysis of allegro: keeping dominance of the polish e-commerce market in the face of amazon-s entry
title Amazon-s diversification strategies - a strategic analysis of allegro: keeping dominance of the polish e-commerce market in the face of amazon-s entry
spellingShingle Amazon-s diversification strategies - a strategic analysis of allegro: keeping dominance of the polish e-commerce market in the face of amazon-s entry
Beirão, Constança Margarida Ribeiro Xavier
Competitive strategy
Value creation
Business model
E-commerce
Corporate advantage
Sustainability of competitive advantage
Amazon
Synergies
Marketplace
Allegro
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Amazon-s diversification strategies - a strategic analysis of allegro: keeping dominance of the polish e-commerce market in the face of amazon-s entry
title_full Amazon-s diversification strategies - a strategic analysis of allegro: keeping dominance of the polish e-commerce market in the face of amazon-s entry
title_fullStr Amazon-s diversification strategies - a strategic analysis of allegro: keeping dominance of the polish e-commerce market in the face of amazon-s entry
title_full_unstemmed Amazon-s diversification strategies - a strategic analysis of allegro: keeping dominance of the polish e-commerce market in the face of amazon-s entry
title_sort Amazon-s diversification strategies - a strategic analysis of allegro: keeping dominance of the polish e-commerce market in the face of amazon-s entry
author Beirão, Constança Margarida Ribeiro Xavier
author_facet Beirão, Constança Margarida Ribeiro Xavier
author_role author
dc.contributor.none.fl_str_mv Costa, Afonso Almeida
RUN
dc.contributor.author.fl_str_mv Beirão, Constança Margarida Ribeiro Xavier
dc.subject.por.fl_str_mv Competitive strategy
Value creation
Business model
E-commerce
Corporate advantage
Sustainability of competitive advantage
Amazon
Synergies
Marketplace
Allegro
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Competitive strategy
Value creation
Business model
E-commerce
Corporate advantage
Sustainability of competitive advantage
Amazon
Synergies
Marketplace
Allegro
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description I perform a strategic analysis of Allegro, the local competitor that was able to become the leader of the polish marketplace segment. This study revolves around how the company will be have with Amazon’s entry, as well as what it entails for the Polish market in the future, since both companies have big prospects and want to be ahead of the market. Despite Amazon being the global giant that was able to diversify its strategies and enter the Eastern European market, Allegro is not condemned in this battle for the Polish e-commerce market.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-12
2022-01-18
2022-01-18T00:00:00Z
2023-01-25T08:50:09Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/148125
TID:203135865
url http://hdl.handle.net/10362/148125
identifier_str_mv TID:203135865
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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