Measuring store emotional experience through facial electromyography and skin conductance
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://www.iioab.org/Vol4(3)2013(spissue)/4(3)22-30.pdf https://ciencia.iscte-iul.pt/public/pub/id/15306 http://hdl.handle.net/10071/7339 |
Resumo: | Over the years, the retail industry has experienced many mutations. Therefore, characteristics such as fast adaptation and the ability to make right strategic decisions will most likely lead the company to achieve its intention: generate profit. In order to achieve such situation, knowing your client is the right tool to get the intended goal, so techniques and studies to understand customer behavior have been proliferating. In addition, there is increasing interest in customer experience and the impact that such situations have on customer buying behavior. Therefore, this project applied in a hypermarket of a retail company works as a constructive element on how to develop a Neuromarketing study, where the main goal is to analyze the emotional impact that basic experiential simulation, associated to variables identified on the in-store environment, has on potential customers. Finally, despite the results have not been as conclusive as expected, the experiential environments generated a slight activation that points towards a positive emotional responses. |
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Measuring store emotional experience through facial electromyography and skin conductanceRetailNeuromarketingIn-Store EnvironmentEmotionsOver the years, the retail industry has experienced many mutations. Therefore, characteristics such as fast adaptation and the ability to make right strategic decisions will most likely lead the company to achieve its intention: generate profit. In order to achieve such situation, knowing your client is the right tool to get the intended goal, so techniques and studies to understand customer behavior have been proliferating. In addition, there is increasing interest in customer experience and the impact that such situations have on customer buying behavior. Therefore, this project applied in a hypermarket of a retail company works as a constructive element on how to develop a Neuromarketing study, where the main goal is to analyze the emotional impact that basic experiential simulation, associated to variables identified on the in-store environment, has on potential customers. Finally, despite the results have not been as conclusive as expected, the experiential environments generated a slight activation that points towards a positive emotional responses.Institute of Integrative Omics and Applied Biotechnology2014-05-22T14:20:22Z2013-01-01T00:00:00Z20132014-05-22T14:18:40Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://www.iioab.org/Vol4(3)2013(spissue)/4(3)22-30.pdfhttps://ciencia.iscte-iul.pt/public/pub/id/15306http://hdl.handle.net/10071/7339eng0976-3104Ângelo, L.Rita, P.Esteves, F.info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:40:32Zoai:repositorio.iscte-iul.pt:10071/7339Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:18:45.515912Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Measuring store emotional experience through facial electromyography and skin conductance |
title |
Measuring store emotional experience through facial electromyography and skin conductance |
spellingShingle |
Measuring store emotional experience through facial electromyography and skin conductance Ângelo, L. Retail Neuromarketing In-Store Environment Emotions |
title_short |
Measuring store emotional experience through facial electromyography and skin conductance |
title_full |
Measuring store emotional experience through facial electromyography and skin conductance |
title_fullStr |
Measuring store emotional experience through facial electromyography and skin conductance |
title_full_unstemmed |
Measuring store emotional experience through facial electromyography and skin conductance |
title_sort |
Measuring store emotional experience through facial electromyography and skin conductance |
author |
Ângelo, L. |
author_facet |
Ângelo, L. Rita, P. Esteves, F. |
author_role |
author |
author2 |
Rita, P. Esteves, F. |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Ângelo, L. Rita, P. Esteves, F. |
dc.subject.por.fl_str_mv |
Retail Neuromarketing In-Store Environment Emotions |
topic |
Retail Neuromarketing In-Store Environment Emotions |
description |
Over the years, the retail industry has experienced many mutations. Therefore, characteristics such as fast adaptation and the ability to make right strategic decisions will most likely lead the company to achieve its intention: generate profit. In order to achieve such situation, knowing your client is the right tool to get the intended goal, so techniques and studies to understand customer behavior have been proliferating. In addition, there is increasing interest in customer experience and the impact that such situations have on customer buying behavior. Therefore, this project applied in a hypermarket of a retail company works as a constructive element on how to develop a Neuromarketing study, where the main goal is to analyze the emotional impact that basic experiential simulation, associated to variables identified on the in-store environment, has on potential customers. Finally, despite the results have not been as conclusive as expected, the experiential environments generated a slight activation that points towards a positive emotional responses. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-01-01T00:00:00Z 2013 2014-05-22T14:20:22Z 2014-05-22T14:18:40Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.iioab.org/Vol4(3)2013(spissue)/4(3)22-30.pdf https://ciencia.iscte-iul.pt/public/pub/id/15306 http://hdl.handle.net/10071/7339 |
url |
http://www.iioab.org/Vol4(3)2013(spissue)/4(3)22-30.pdf https://ciencia.iscte-iul.pt/public/pub/id/15306 http://hdl.handle.net/10071/7339 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
0976-3104 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Institute of Integrative Omics and Applied Biotechnology |
publisher.none.fl_str_mv |
Institute of Integrative Omics and Applied Biotechnology |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799134746415988736 |