What factors determine the purchase intention of ḥalāl products by Porto-Muslim consumers?

Detalhes bibliográficos
Autor(a) principal: Ahmad, Nasir
Data de Publicação: 2021
Outros Autores: Silva, Susana C., Duarte, Paulo, Sandes, Fabio S.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/35477
Resumo: Purpose: This article aims to identify and discuss the drawbacks faced by Muslim consumers to consume ḥalāl products when living in cities where they are a minority group. For this study, we considered the Muslim population living in Porto, Portugal. This study also aims to understand the attributes of the Muslim consumer that drive the purchase intention of ḥalāl products. Methodology: A survey was carried out to understand the problems and the opportunities of the Muslim Community living in Porto and analyze the drivers that motivate them to buy ḥalāl Products. The sample consisted of 173 valid responses. The research applied the theory of planned behavior as a theoretical framework. Findings: The results of the multiple regression analysis indicate that the subjective norm has a positive and significant influence on the intention to purchase ḥalāl food among Muslims living in Porto. Furthermore, there is evidence of a lack of adequate supply of ḥalāl -certified products in Porto. Significance: There are few studies about the consumption habits of Muslim consumers in cities where they are a minority group, where access to ḥalāl products is limited. This study aims to contribute to this discussion. Limitations: As the objective of this research was to identify and discuss the drawbacks faced by consumers in a minority group, the sample size in this study is small. Therefore, the generalization of the findings is limited. Our results showcase the relevance of subjective norm on purchase intention, even in conditions where the supply of ḥalāl foods is limited. Practical Implication: Our results indicate that the supply of ḥalāl products is limited in Porto, Portugal, and Muslim consumers’ demand for such products is still unmet, allowing companies to invest in targeting this market.
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spelling What factors determine the purchase intention of ḥalāl products by Porto-Muslim consumers?Purchase intentionḤalāl productsḤalāl marketMuslim communityMuslim consumerPurpose: This article aims to identify and discuss the drawbacks faced by Muslim consumers to consume ḥalāl products when living in cities where they are a minority group. For this study, we considered the Muslim population living in Porto, Portugal. This study also aims to understand the attributes of the Muslim consumer that drive the purchase intention of ḥalāl products. Methodology: A survey was carried out to understand the problems and the opportunities of the Muslim Community living in Porto and analyze the drivers that motivate them to buy ḥalāl Products. The sample consisted of 173 valid responses. The research applied the theory of planned behavior as a theoretical framework. Findings: The results of the multiple regression analysis indicate that the subjective norm has a positive and significant influence on the intention to purchase ḥalāl food among Muslims living in Porto. Furthermore, there is evidence of a lack of adequate supply of ḥalāl -certified products in Porto. Significance: There are few studies about the consumption habits of Muslim consumers in cities where they are a minority group, where access to ḥalāl products is limited. This study aims to contribute to this discussion. Limitations: As the objective of this research was to identify and discuss the drawbacks faced by consumers in a minority group, the sample size in this study is small. Therefore, the generalization of the findings is limited. Our results showcase the relevance of subjective norm on purchase intention, even in conditions where the supply of ḥalāl foods is limited. Practical Implication: Our results indicate that the supply of ḥalāl products is limited in Porto, Portugal, and Muslim consumers’ demand for such products is still unmet, allowing companies to invest in targeting this market.Veritati - Repositório Institucional da Universidade Católica PortuguesaAhmad, NasirSilva, Susana C.Duarte, PauloSandes, Fabio S.2021-10-11T10:06:11Z2021-06-302021-06-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.14/35477eng2075-629110.26501/jibm/2021.1101-012info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:41:00Zoai:repositorio.ucp.pt:10400.14/35477Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:28:48.215842Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv What factors determine the purchase intention of ḥalāl products by Porto-Muslim consumers?
title What factors determine the purchase intention of ḥalāl products by Porto-Muslim consumers?
spellingShingle What factors determine the purchase intention of ḥalāl products by Porto-Muslim consumers?
Ahmad, Nasir
Purchase intention
Ḥalāl products
Ḥalāl market
Muslim community
Muslim consumer
title_short What factors determine the purchase intention of ḥalāl products by Porto-Muslim consumers?
title_full What factors determine the purchase intention of ḥalāl products by Porto-Muslim consumers?
title_fullStr What factors determine the purchase intention of ḥalāl products by Porto-Muslim consumers?
title_full_unstemmed What factors determine the purchase intention of ḥalāl products by Porto-Muslim consumers?
title_sort What factors determine the purchase intention of ḥalāl products by Porto-Muslim consumers?
author Ahmad, Nasir
author_facet Ahmad, Nasir
Silva, Susana C.
Duarte, Paulo
Sandes, Fabio S.
author_role author
author2 Silva, Susana C.
Duarte, Paulo
Sandes, Fabio S.
author2_role author
author
author
dc.contributor.none.fl_str_mv Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Ahmad, Nasir
Silva, Susana C.
Duarte, Paulo
Sandes, Fabio S.
dc.subject.por.fl_str_mv Purchase intention
Ḥalāl products
Ḥalāl market
Muslim community
Muslim consumer
topic Purchase intention
Ḥalāl products
Ḥalāl market
Muslim community
Muslim consumer
description Purpose: This article aims to identify and discuss the drawbacks faced by Muslim consumers to consume ḥalāl products when living in cities where they are a minority group. For this study, we considered the Muslim population living in Porto, Portugal. This study also aims to understand the attributes of the Muslim consumer that drive the purchase intention of ḥalāl products. Methodology: A survey was carried out to understand the problems and the opportunities of the Muslim Community living in Porto and analyze the drivers that motivate them to buy ḥalāl Products. The sample consisted of 173 valid responses. The research applied the theory of planned behavior as a theoretical framework. Findings: The results of the multiple regression analysis indicate that the subjective norm has a positive and significant influence on the intention to purchase ḥalāl food among Muslims living in Porto. Furthermore, there is evidence of a lack of adequate supply of ḥalāl -certified products in Porto. Significance: There are few studies about the consumption habits of Muslim consumers in cities where they are a minority group, where access to ḥalāl products is limited. This study aims to contribute to this discussion. Limitations: As the objective of this research was to identify and discuss the drawbacks faced by consumers in a minority group, the sample size in this study is small. Therefore, the generalization of the findings is limited. Our results showcase the relevance of subjective norm on purchase intention, even in conditions where the supply of ḥalāl foods is limited. Practical Implication: Our results indicate that the supply of ḥalāl products is limited in Porto, Portugal, and Muslim consumers’ demand for such products is still unmet, allowing companies to invest in targeting this market.
publishDate 2021
dc.date.none.fl_str_mv 2021-10-11T10:06:11Z
2021-06-30
2021-06-30T00:00:00Z
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dc.language.iso.fl_str_mv eng
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10.26501/jibm/2021.1101-012
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