Madeira safe to discover. A multimodal and contrastive analysis of regulations and instructions regarding COVID-19 in Madeira Island and in the international framework

• Autor(a) principal: Silva, Leandro da Silva da
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.13/4900
• topic: COVID-19; Multimodality; Regulations/Instructions; Tourism; Cognition; Verbal and nonverbal language; Multimodalidade; Regulamentos/Instruções; Turismo; Cognição; Linguagem verbal e não verbal; Linguistics Societies and Culture; .; Faculdade de Artes e Humanidades; Domínio/Área Científica::Ciências Médicas::Outras Ciências Médicas; Domínio/Área Científica::Humanidades::Línguas e Literaturas

This internship with Associação de Promoção da Madeira (APM) and its investigation project was developed in the context of the master’s degree in Linguistics: Societies and Cultures. The project analyzed aspects of multilingual and multimodal narratives employed in COVID-19 regulations to identify how they were used in professional and public environments, specifically the ones associated with tourism. The project looked at editing choices, photography, design, drawing, color, and writing to get a better understanding of multimodal communication, semiotics, image analysis, and its correlation with the written text and the way it has been perceived and interpreted by the locals and visitors, be it in online or in-person contexts. A contrastive analysis between different communities in the online spectrum was also considered, specifically between the English and Portuguese-speaking communities, looking into instructions about the pandemic via online resources such as forums, websites, video clips, and the COVID-19 mobile application by the Associação de Promoção da Madeira called Madeira Safe to Discover which attempts to ensure that the activities and sights in the island are safe from COVID-19, incentivize tourism with a point-based reward system, and follow the norms and regulations required by the institutions against the virus. Additionally, the project looked at bilingual (mainly English–Portuguese) and multilingual texts, multimodal manifestations, and communicative and semiotic effectiveness.