Moving from tangible to intangible: how carmakers deploy data monetization

Detalhes bibliográficos
Autor(a) principal: Gorka, Samantha Vivian
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/104696
Resumo: Thisstudy aims at assessingdata monetizationas a potential profit source for carmakersthrough qualitative research with inductive and deductive analysis.Findings suggestthat data monetization is currently neither often nor widely applied among carmakers, especially regarding data selling. Further investigation identified three potential issues: (1) carmakers lackdata curation and exploitation capabilities; (2)carmakersaim tocover the whole datavalue chain internally; and (3)the market for data selling is underdeveloped. Therefore, data monetizationseems to be at an early stage of development among carmakers and,tobecome an effectiveprofit source, requires sharp business strategies.
id RCAP_19236bed4e4c6f5129cb03bc43e5e499
oai_identifier_str oai:run.unl.pt:10362/104696
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Moving from tangible to intangible: how carmakers deploy data monetizationData monetizationAutomotive industryCarmakersData value chainDomínio/Área Científica::Ciências Sociais::Economia e GestãoThisstudy aims at assessingdata monetizationas a potential profit source for carmakersthrough qualitative research with inductive and deductive analysis.Findings suggestthat data monetization is currently neither often nor widely applied among carmakers, especially regarding data selling. Further investigation identified three potential issues: (1) carmakers lackdata curation and exploitation capabilities; (2)carmakersaim tocover the whole datavalue chain internally; and (3)the market for data selling is underdeveloped. Therefore, data monetizationseems to be at an early stage of development among carmakers and,tobecome an effectiveprofit source, requires sharp business strategies.Torres, Antonio MarinhoRUNGorka, Samantha Vivian2020-09-25T09:11:11Z2020-01-162020-01-032020-01-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/104696TID:202493270enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:50:14Zoai:run.unl.pt:10362/104696Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:19.394710Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Moving from tangible to intangible: how carmakers deploy data monetization
title Moving from tangible to intangible: how carmakers deploy data monetization
spellingShingle Moving from tangible to intangible: how carmakers deploy data monetization
Gorka, Samantha Vivian
Data monetization
Automotive industry
Carmakers
Data value chain
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Moving from tangible to intangible: how carmakers deploy data monetization
title_full Moving from tangible to intangible: how carmakers deploy data monetization
title_fullStr Moving from tangible to intangible: how carmakers deploy data monetization
title_full_unstemmed Moving from tangible to intangible: how carmakers deploy data monetization
title_sort Moving from tangible to intangible: how carmakers deploy data monetization
author Gorka, Samantha Vivian
author_facet Gorka, Samantha Vivian
author_role author
dc.contributor.none.fl_str_mv Torres, Antonio Marinho
RUN
dc.contributor.author.fl_str_mv Gorka, Samantha Vivian
dc.subject.por.fl_str_mv Data monetization
Automotive industry
Carmakers
Data value chain
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Data monetization
Automotive industry
Carmakers
Data value chain
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Thisstudy aims at assessingdata monetizationas a potential profit source for carmakersthrough qualitative research with inductive and deductive analysis.Findings suggestthat data monetization is currently neither often nor widely applied among carmakers, especially regarding data selling. Further investigation identified three potential issues: (1) carmakers lackdata curation and exploitation capabilities; (2)carmakersaim tocover the whole datavalue chain internally; and (3)the market for data selling is underdeveloped. Therefore, data monetizationseems to be at an early stage of development among carmakers and,tobecome an effectiveprofit source, requires sharp business strategies.
publishDate 2020
dc.date.none.fl_str_mv 2020-09-25T09:11:11Z
2020-01-16
2020-01-03
2020-01-16T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/104696
TID:202493270
url http://hdl.handle.net/10362/104696
identifier_str_mv TID:202493270
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138018664120320

Registros relacionados