NOS - the data monetization challenge

Detalhes bibliográficos
Autor(a) principal: Fernandes, João Guilherme Dinis Vieira
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/120200
Resumo: This work project presents a case study that analyses how NOS, an incumbent on the Portuguese telecommunications market holding a vast amount of Data, can capitalise on this asset to create a new product, outside its core business. The study addresses competencies needed for this transition, competitive landscape, market potential, product-market fit, and conformity with the General Data Protection Regulation. A teaching note complements it with supporting literature review and a case teaching plan. It aims to be an academic tool in the study of the implications of innovation management at the levels of organisational change, product development, regulation, and market strategy and risks.
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spelling NOS - the data monetization challengeData monetizationTelecommunicationsInnovation managementNew businessDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project presents a case study that analyses how NOS, an incumbent on the Portuguese telecommunications market holding a vast amount of Data, can capitalise on this asset to create a new product, outside its core business. The study addresses competencies needed for this transition, competitive landscape, market potential, product-market fit, and conformity with the General Data Protection Regulation. A teaching note complements it with supporting literature review and a case teaching plan. It aims to be an academic tool in the study of the implications of innovation management at the levels of organisational change, product development, regulation, and market strategy and risks.Zejnilovic, LeidSena-Dias, PedroRUNFernandes, João Guilherme Dinis Vieira2021-06-29T10:15:28Z2018-06-282018-092018-06-28T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/120200TID:201984466enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:02:48Zoai:run.unl.pt:10362/120200Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:19.058936Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv NOS - the data monetization challenge
title NOS - the data monetization challenge
spellingShingle NOS - the data monetization challenge
Fernandes, João Guilherme Dinis Vieira
Data monetization
Telecommunications
Innovation management
New business
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short NOS - the data monetization challenge
title_full NOS - the data monetization challenge
title_fullStr NOS - the data monetization challenge
title_full_unstemmed NOS - the data monetization challenge
title_sort NOS - the data monetization challenge
author Fernandes, João Guilherme Dinis Vieira
author_facet Fernandes, João Guilherme Dinis Vieira
author_role author
dc.contributor.none.fl_str_mv Zejnilovic, Leid
Sena-Dias, Pedro
RUN
dc.contributor.author.fl_str_mv Fernandes, João Guilherme Dinis Vieira
dc.subject.por.fl_str_mv Data monetization
Telecommunications
Innovation management
New business
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Data monetization
Telecommunications
Innovation management
New business
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project presents a case study that analyses how NOS, an incumbent on the Portuguese telecommunications market holding a vast amount of Data, can capitalise on this asset to create a new product, outside its core business. The study addresses competencies needed for this transition, competitive landscape, market potential, product-market fit, and conformity with the General Data Protection Regulation. A teaching note complements it with supporting literature review and a case teaching plan. It aims to be an academic tool in the study of the implications of innovation management at the levels of organisational change, product development, regulation, and market strategy and risks.
publishDate 2018
dc.date.none.fl_str_mv 2018-06-28
2018-09
2018-06-28T00:00:00Z
2021-06-29T10:15:28Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/120200
TID:201984466
url http://hdl.handle.net/10362/120200
identifier_str_mv TID:201984466
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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