Analysing “Gula’s for Kitchen Lovers” and its franchising opportunity

• Autor(a) principal: Colaço, André Francisco Correia Raimundo Romano
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/30074
• topic: Franchising -- Franchising; Restaurante -- Restaurant; Turismo -- Tourism; Indústria -- Industry

The present master thesis has, as main objective, the analysis of the company “A Minha Gula - Gula’s for Kicthen Lovers” and, more precisely, its franchising viability. “A Minha Gula” is a restaurant located in the Saldanha area in Lisbon that serves gourmet and typical Portuguese food. This project started by researching the information necessary to understand the concept of franchising, including the advantages and disadvantages, the relationship between the two parties and the legal requirements. After obtaining this information, a market analysis was carried out in order to analyse the business opportunities, considering several factors, internal and external. Adding to that, two interviews were made, one to the CEO of the restaurant in question and another to the CEO of a franchised restaurant chain. Finally, to understand if this project could or not be lucrative, a financial evaluation was made based for a prototypical franchisee, and the projected income and monthly costs were made, resulting in net monetary return. In the end, it was concluded that the elaboration of this project was viable due to the figures presented.