Analysing “Gula’s for Kitchen Lovers” and its franchising opportunity
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/30074 |
Resumo: | The present master thesis has, as main objective, the analysis of the company “A Minha Gula - Gula’s for Kicthen Lovers” and, more precisely, its franchising viability. “A Minha Gula” is a restaurant located in the Saldanha area in Lisbon that serves gourmet and typical Portuguese food. This project started by researching the information necessary to understand the concept of franchising, including the advantages and disadvantages, the relationship between the two parties and the legal requirements. After obtaining this information, a market analysis was carried out in order to analyse the business opportunities, considering several factors, internal and external. Adding to that, two interviews were made, one to the CEO of the restaurant in question and another to the CEO of a franchised restaurant chain. Finally, to understand if this project could or not be lucrative, a financial evaluation was made based for a prototypical franchisee, and the projected income and monthly costs were made, resulting in net monetary return. In the end, it was concluded that the elaboration of this project was viable due to the figures presented. |
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Analysing “Gula’s for Kitchen Lovers” and its franchising opportunityFranchising -- FranchisingRestaurante -- RestaurantTurismo -- TourismIndústria -- IndustryThe present master thesis has, as main objective, the analysis of the company “A Minha Gula - Gula’s for Kicthen Lovers” and, more precisely, its franchising viability. “A Minha Gula” is a restaurant located in the Saldanha area in Lisbon that serves gourmet and typical Portuguese food. This project started by researching the information necessary to understand the concept of franchising, including the advantages and disadvantages, the relationship between the two parties and the legal requirements. After obtaining this information, a market analysis was carried out in order to analyse the business opportunities, considering several factors, internal and external. Adding to that, two interviews were made, one to the CEO of the restaurant in question and another to the CEO of a franchised restaurant chain. Finally, to understand if this project could or not be lucrative, a financial evaluation was made based for a prototypical franchisee, and the projected income and monthly costs were made, resulting in net monetary return. In the end, it was concluded that the elaboration of this project was viable due to the figures presented.Esta tese de mestrado tem como principal objetivo analisar a empresa “A Minha Gula – Gula’s for Kicthen Lovers” e, mais concretamente, a sua viabilidade de franchising. “A Minha Gula” é um restaurante situado na zona do Saldanha em Lisboa que serve comida gourmet e típica portuguesa. Este projeto começou pela investigação de informação necessária a perceber o conceito de franchising, incluindo as vantagens e desvantagens, a relação entre as duas partes e os requisitos legais. Depois de obter essa informação foi feita uma análise de mercado com o objetivo de analisar as oportunidades do negócio, tendo em conta diversos fatores, internos e externos. Acrescentando a isso, foram feitas duas entrevistas, uma à CEO do restaurante em questão e outra ao CEO duma cadeia de restaurantes franchisados. Por fim foi elaborado um plano de financiamento para abertura de um restaurante-tipo franchisado e projetados os valores de faturação e custos mensais, resultando no retorno monetário líquido. No final, ficou concluído que era viável a elaboração deste projeto devido aos números apresentados.2025-12-20T00:00:00Z2020-12-28T00:00:00Z2020-12-282020-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/30074TID:202604152engColaço, André Francisco Correia Raimundo Romanoinfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-24T01:20:30Zoai:repositorio.iscte-iul.pt:10071/30074Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:55:47.785072Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Analysing “Gula’s for Kitchen Lovers” and its franchising opportunity |
title |
Analysing “Gula’s for Kitchen Lovers” and its franchising opportunity |
spellingShingle |
Analysing “Gula’s for Kitchen Lovers” and its franchising opportunity Colaço, André Francisco Correia Raimundo Romano Franchising -- Franchising Restaurante -- Restaurant Turismo -- Tourism Indústria -- Industry |
title_short |
Analysing “Gula’s for Kitchen Lovers” and its franchising opportunity |
title_full |
Analysing “Gula’s for Kitchen Lovers” and its franchising opportunity |
title_fullStr |
Analysing “Gula’s for Kitchen Lovers” and its franchising opportunity |
title_full_unstemmed |
Analysing “Gula’s for Kitchen Lovers” and its franchising opportunity |
title_sort |
Analysing “Gula’s for Kitchen Lovers” and its franchising opportunity |
author |
Colaço, André Francisco Correia Raimundo Romano |
author_facet |
Colaço, André Francisco Correia Raimundo Romano |
author_role |
author |
dc.contributor.author.fl_str_mv |
Colaço, André Francisco Correia Raimundo Romano |
dc.subject.por.fl_str_mv |
Franchising -- Franchising Restaurante -- Restaurant Turismo -- Tourism Indústria -- Industry |
topic |
Franchising -- Franchising Restaurante -- Restaurant Turismo -- Tourism Indústria -- Industry |
description |
The present master thesis has, as main objective, the analysis of the company “A Minha Gula - Gula’s for Kicthen Lovers” and, more precisely, its franchising viability. “A Minha Gula” is a restaurant located in the Saldanha area in Lisbon that serves gourmet and typical Portuguese food. This project started by researching the information necessary to understand the concept of franchising, including the advantages and disadvantages, the relationship between the two parties and the legal requirements. After obtaining this information, a market analysis was carried out in order to analyse the business opportunities, considering several factors, internal and external. Adding to that, two interviews were made, one to the CEO of the restaurant in question and another to the CEO of a franchised restaurant chain. Finally, to understand if this project could or not be lucrative, a financial evaluation was made based for a prototypical franchisee, and the projected income and monthly costs were made, resulting in net monetary return. In the end, it was concluded that the elaboration of this project was viable due to the figures presented. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-12-28T00:00:00Z 2020-12-28 2020-10 2025-12-20T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/30074 TID:202604152 |
url |
http://hdl.handle.net/10071/30074 |
identifier_str_mv |
TID:202604152 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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embargoedAccess |
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application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799136443579236352 |