A multidimensional explanation of time spent listening to audiobooks

• Autor(a) principal: Vieira, Pedro Fernandes de Sales
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/27434
• topic: Audiobooks; Ease of use of online platform; Listening time; Continuous use intention; Popularidade -- Popularity; Facilidade de uso da plataforma de venda online; Tempo de escuta; Intenção de continuação de uso

This exploratory study focuses on investigating the factors that may be predictors for average weekly audiobook listening time. From a holistic perspective, the conceptual model suggests relationships between several types of factors, namely factors relating to the nature of the audiobook (popularity and novelty), the audiobook distributors (ease of use of audiobook platforms), and factors intrinsic to the individual, such as their audiobook genre preference and their reading habits as well as their intention to continue listening to audiobooks. Although subscription on audiobook platforms is growing, research into audiobook consumption and purchase patterns is scarce. A questionnaire with 110 responses from individuals who listen to audiobooks on a regular basis. The conceptual model was estimated using SmartPLS software. Multicollinearity problems were identified among some of the predictors leading to the estimation of simplified models from the conceptual model, in which some of them were omitted, and it was confirmed that the intention to continue listening to audiobooks and the ease of use of the platform influences audiobook listening time. Future research should diversify the respondents' profile demographically and geographically and consider the influence of factors inherent to the subscription on audiobooks selling platforms, such as their frequency, for example. Research into the consumption patterns of this product are still scarce, although the audiobook is a result of the evolution of the digitalization of the functionalities of devices such as smartphones, which respond to the desires of a multitasking lifestyle.