Expectation confirmation theory and heated tobacco products continuance: What influences the continuance intention of IQOS?

Detalhes bibliográficos
Autor(a) principal: Lopes, Cátia Cristina Araújo
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/126520
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
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spelling Expectation confirmation theory and heated tobacco products continuance: What influences the continuance intention of IQOS?Heat-not-burnHeated tobacco productsIQOS continuanceExpectation confirmation modelDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRMThis paper explores the causes that influence the intention to continue using heated tobacco product. These products are gaining popularity due to claims of reduced danger to consumers’ health, which is a major concern amongst active smokers nowadays, but is this the only reason? An adaption of the expectation-confirmation model was used to develop the research model along with other external constructs. The purpose of this research is to understand what is behind the intention of continuing to use the products instead of conventional tobacco products (e.g., cigarettes) by conducting a survey to IQOS smokers, Philip Morris’ heated tobacco product. Based on a sample of 175 Portuguese respondents we conclude that satisfaction and brand trust are the main enhancers of IQOS continuance intention. Additionally, we find that risk perception is not a relevant factor to explain the continuance intention.Tam Chuem Vai, CarlosRUNLopes, Cátia Cristina Araújo2021-10-012024-10-01T00:00:00Z2021-10-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/126520TID:202776891enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:06:59Zoai:run.unl.pt:10362/126520Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:55.520541Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Expectation confirmation theory and heated tobacco products continuance: What influences the continuance intention of IQOS?
title Expectation confirmation theory and heated tobacco products continuance: What influences the continuance intention of IQOS?
spellingShingle Expectation confirmation theory and heated tobacco products continuance: What influences the continuance intention of IQOS?
Lopes, Cátia Cristina Araújo
Heat-not-burn
Heated tobacco products
IQOS continuance
Expectation confirmation model
title_short Expectation confirmation theory and heated tobacco products continuance: What influences the continuance intention of IQOS?
title_full Expectation confirmation theory and heated tobacco products continuance: What influences the continuance intention of IQOS?
title_fullStr Expectation confirmation theory and heated tobacco products continuance: What influences the continuance intention of IQOS?
title_full_unstemmed Expectation confirmation theory and heated tobacco products continuance: What influences the continuance intention of IQOS?
title_sort Expectation confirmation theory and heated tobacco products continuance: What influences the continuance intention of IQOS?
author Lopes, Cátia Cristina Araújo
author_facet Lopes, Cátia Cristina Araújo
author_role author
dc.contributor.none.fl_str_mv Tam Chuem Vai, Carlos
RUN
dc.contributor.author.fl_str_mv Lopes, Cátia Cristina Araújo
dc.subject.por.fl_str_mv Heat-not-burn
Heated tobacco products
IQOS continuance
Expectation confirmation model
topic Heat-not-burn
Heated tobacco products
IQOS continuance
Expectation confirmation model
description Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
publishDate 2021
dc.date.none.fl_str_mv 2021-10-01
2021-10-01T00:00:00Z
2024-10-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/126520
TID:202776891
url http://hdl.handle.net/10362/126520
identifier_str_mv TID:202776891
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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