Wine tourism experience in Azeitão
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/19334 |
Resumo: | Wine tourism is intensively growing all over the world. This sector is essential for the tourism industry of each country and can be a potential strategy to become a pole of interest for industry consumers. The dissertation’s goal is to identify the dimensions of wine tourism and understand how they are organized to potentialize a complete and satisfying experience for wine tourism consumers – wine tourists. By applying Quadri-Felitti and Fiore (2014) model, it became possible to understand the needs of wine tourists and to verify what is most relevant for them while engaging in wine tourism activities, in order to have input that allow wineries to increase their service and experience quality. These objectives were achieved by studying the different dimensions’ influence on the perceived wine tourism quality. To understand this phenomenon, a content analysis was applied with a netnography research on Azeitão wine tourist. The findings revealed that entertaining and educational dimensions are fundamental. And, that other dimensions such as esthetical appearance and the escapist still presented a gap between the needs of consumers and the actual offer presented by the wineries, which can be perceived as opportunities for improvements. The research on wine tourism experiences in Azeitão allowed to extract some valuable input for regional wine companies to improve their offer, making the tourism industry in Portugal to become even more relevant in the world. |
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Wine tourism experience in AzeitãoWine tourismExperience economyRealms of the experienceNetnographyEnoturismoEconomia de experiênciaDimensões da experiênciaNetnografiaTurismoIndústria do turismoVinhoSatisfação do consumidorVila Nogueira de Azeitão -- SetúbalWine tourism is intensively growing all over the world. This sector is essential for the tourism industry of each country and can be a potential strategy to become a pole of interest for industry consumers. The dissertation’s goal is to identify the dimensions of wine tourism and understand how they are organized to potentialize a complete and satisfying experience for wine tourism consumers – wine tourists. By applying Quadri-Felitti and Fiore (2014) model, it became possible to understand the needs of wine tourists and to verify what is most relevant for them while engaging in wine tourism activities, in order to have input that allow wineries to increase their service and experience quality. These objectives were achieved by studying the different dimensions’ influence on the perceived wine tourism quality. To understand this phenomenon, a content analysis was applied with a netnography research on Azeitão wine tourist. The findings revealed that entertaining and educational dimensions are fundamental. And, that other dimensions such as esthetical appearance and the escapist still presented a gap between the needs of consumers and the actual offer presented by the wineries, which can be perceived as opportunities for improvements. The research on wine tourism experiences in Azeitão allowed to extract some valuable input for regional wine companies to improve their offer, making the tourism industry in Portugal to become even more relevant in the world.O Enoturismo encontra-se, atualmente, em crescimento em diversos países no mundo. Trata-se de um sector essencial para a indústria turística pois pode tornar-se num ponto de interesse para turistas que partilhem este gosto. Baseando a análise no modelo de Quadri-Felitti e Fiore (2013), o objetivo da dissertação é a identificação e análise das várias dimensões do Enoturismo, assim como a sua organização para potencializar uma experiência satisfatória para os consumidores, O estudo permitiu tirar conclusões sobre as dimensões mais relevantes aquando das suas participações nas experiências enoturisticas. Consequentemente, os resultados apresentam ser pertinentes para que as empresas vinícolas possam melhorar a qualidade oferecida no serviço e experiência enoturística. Estes resultados foram alcançados pela aplicação do modelo e comparação do peso das diferentes dimensões na experiência enoturistica. Para a elaboração deste estudo, foi aplicada uma análise de conteúdo através de um estudo netnográfico com base na amostra de enoturistas em Azeitão. Os resultados revelam a importância da presença de dimensões tais como entretenimento e educacional nas experiências vividas neste setor. Para além disso, comprovou-se uma lacuna na presença de outras dimensões tais como a estética e a escapista. Consequentemente, estas duas dimensões podem potencializar oportunidades de desenvolvimento para as empresas vinícolas. As conclusões retiradas do estudo permitem à região vinícola de Azeitão retirar oportunidades de melhorar as suas experiências, permitindo colocar a região e Portugal num patamar superior no que toca ao turismo.2021-11-27T00:00:00Z2019-11-28T00:00:00Z2019-11-282019-09info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/19334TID:202335917engSena, Maïté Leloupinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T18:01:17Zoai:repositorio.iscte-iul.pt:10071/19334Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:32:45.920357Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Wine tourism experience in Azeitão |
title |
Wine tourism experience in Azeitão |
spellingShingle |
Wine tourism experience in Azeitão Sena, Maïté Leloup Wine tourism Experience economy Realms of the experience Netnography Enoturismo Economia de experiência Dimensões da experiência Netnografia Turismo Indústria do turismo Vinho Satisfação do consumidor Vila Nogueira de Azeitão -- Setúbal |
title_short |
Wine tourism experience in Azeitão |
title_full |
Wine tourism experience in Azeitão |
title_fullStr |
Wine tourism experience in Azeitão |
title_full_unstemmed |
Wine tourism experience in Azeitão |
title_sort |
Wine tourism experience in Azeitão |
author |
Sena, Maïté Leloup |
author_facet |
Sena, Maïté Leloup |
author_role |
author |
dc.contributor.author.fl_str_mv |
Sena, Maïté Leloup |
dc.subject.por.fl_str_mv |
Wine tourism Experience economy Realms of the experience Netnography Enoturismo Economia de experiência Dimensões da experiência Netnografia Turismo Indústria do turismo Vinho Satisfação do consumidor Vila Nogueira de Azeitão -- Setúbal |
topic |
Wine tourism Experience economy Realms of the experience Netnography Enoturismo Economia de experiência Dimensões da experiência Netnografia Turismo Indústria do turismo Vinho Satisfação do consumidor Vila Nogueira de Azeitão -- Setúbal |
description |
Wine tourism is intensively growing all over the world. This sector is essential for the tourism industry of each country and can be a potential strategy to become a pole of interest for industry consumers. The dissertation’s goal is to identify the dimensions of wine tourism and understand how they are organized to potentialize a complete and satisfying experience for wine tourism consumers – wine tourists. By applying Quadri-Felitti and Fiore (2014) model, it became possible to understand the needs of wine tourists and to verify what is most relevant for them while engaging in wine tourism activities, in order to have input that allow wineries to increase their service and experience quality. These objectives were achieved by studying the different dimensions’ influence on the perceived wine tourism quality. To understand this phenomenon, a content analysis was applied with a netnography research on Azeitão wine tourist. The findings revealed that entertaining and educational dimensions are fundamental. And, that other dimensions such as esthetical appearance and the escapist still presented a gap between the needs of consumers and the actual offer presented by the wineries, which can be perceived as opportunities for improvements. The research on wine tourism experiences in Azeitão allowed to extract some valuable input for regional wine companies to improve their offer, making the tourism industry in Portugal to become even more relevant in the world. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-11-28T00:00:00Z 2019-11-28 2019-09 2021-11-27T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/19334 TID:202335917 |
url |
http://hdl.handle.net/10071/19334 |
identifier_str_mv |
TID:202335917 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799134888576679936 |