Internationalization strategy of Guava: Japan analysis
Autor(a) principal: | |
---|---|
Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/38606 |
Resumo: | This work project was created to respond to Guava’s problem of what country they should try to expand to. Guava’s founder Inês had plans to explore five different markets, and Japan was the one I choose. To assess if this was the best choice for the company I did a country ranking analysis, followed by an internal analysis of Guava, external analysis of the market and how do firms expand, implementation plan on Japan, and then a financial analysis to check the NPV of this project. Finally consulted with an expert and reached the final conclusions and recommendations. |
id |
RCAP_1c58ed7d7a5baeadeee689617b2334af |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/38606 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Internationalization strategy of Guava: Japan analysisMarket selectionInternal/external analysisFinancial analysisconclusionsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project was created to respond to Guava’s problem of what country they should try to expand to. Guava’s founder Inês had plans to explore five different markets, and Japan was the one I choose. To assess if this was the best choice for the company I did a country ranking analysis, followed by an internal analysis of Guava, external analysis of the market and how do firms expand, implementation plan on Japan, and then a financial analysis to check the NPV of this project. Finally consulted with an expert and reached the final conclusions and recommendations.Dahab, SóniaRUNCaetano, Nuno Miguel Sobral Monteiro de Sousa2018-06-05T11:04:34Z2018-01-222018-01-22T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/38606TID:201864894enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:15Zoai:run.unl.pt:10362/38606Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:00.524316Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Internationalization strategy of Guava: Japan analysis |
title |
Internationalization strategy of Guava: Japan analysis |
spellingShingle |
Internationalization strategy of Guava: Japan analysis Caetano, Nuno Miguel Sobral Monteiro de Sousa Market selection Internal/external analysis Financial analysis conclusions Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Internationalization strategy of Guava: Japan analysis |
title_full |
Internationalization strategy of Guava: Japan analysis |
title_fullStr |
Internationalization strategy of Guava: Japan analysis |
title_full_unstemmed |
Internationalization strategy of Guava: Japan analysis |
title_sort |
Internationalization strategy of Guava: Japan analysis |
author |
Caetano, Nuno Miguel Sobral Monteiro de Sousa |
author_facet |
Caetano, Nuno Miguel Sobral Monteiro de Sousa |
author_role |
author |
dc.contributor.none.fl_str_mv |
Dahab, Sónia RUN |
dc.contributor.author.fl_str_mv |
Caetano, Nuno Miguel Sobral Monteiro de Sousa |
dc.subject.por.fl_str_mv |
Market selection Internal/external analysis Financial analysis conclusions Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Market selection Internal/external analysis Financial analysis conclusions Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This work project was created to respond to Guava’s problem of what country they should try to expand to. Guava’s founder Inês had plans to explore five different markets, and Japan was the one I choose. To assess if this was the best choice for the company I did a country ranking analysis, followed by an internal analysis of Guava, external analysis of the market and how do firms expand, implementation plan on Japan, and then a financial analysis to check the NPV of this project. Finally consulted with an expert and reached the final conclusions and recommendations. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-06-05T11:04:34Z 2018-01-22 2018-01-22T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/38606 TID:201864894 |
url |
http://hdl.handle.net/10362/38606 |
identifier_str_mv |
TID:201864894 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799137933802864641 |