An internationalization strategy for a US medical diagnostic firm
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/23171 |
Resumo: | This paper aims to help an American Medical diagnostic firm internationalize further through the use of International Market Selection techniques. The research consisted of interviewing the Director of Operations and a high up anonymous source of the company, as well as using secondary data. Based on interview data, existing literature, as well as secondary data, this paper ranked countries based on market potential and clustered countries based on macro similarities. A CAGE framework was utilized for an in depth analysis of the two top scoring markets. The research found that the most promising market for the company to enter was Australia and found two similar clusters that could potentially be utilized for further expansion. This paper concludes by calling for more research into the countries of those cluster to really analyze the best potential market for the next expansion. |
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An internationalization strategy for a US medical diagnostic firmInternationalizationInternational market selectionClusterAnalysis rankingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper aims to help an American Medical diagnostic firm internationalize further through the use of International Market Selection techniques. The research consisted of interviewing the Director of Operations and a high up anonymous source of the company, as well as using secondary data. Based on interview data, existing literature, as well as secondary data, this paper ranked countries based on market potential and clustered countries based on macro similarities. A CAGE framework was utilized for an in depth analysis of the two top scoring markets. The research found that the most promising market for the company to enter was Australia and found two similar clusters that could potentially be utilized for further expansion. This paper concludes by calling for more research into the countries of those cluster to really analyze the best potential market for the next expansion.Gomes, EmanuelRUNSmith, Stephen2020-01-20T01:30:33Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/23171TID:201716453enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:11:20Zoai:run.unl.pt:10362/23171Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:40.731758Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
An internationalization strategy for a US medical diagnostic firm |
title |
An internationalization strategy for a US medical diagnostic firm |
spellingShingle |
An internationalization strategy for a US medical diagnostic firm Smith, Stephen Internationalization International market selection Cluster Analysis ranking Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
An internationalization strategy for a US medical diagnostic firm |
title_full |
An internationalization strategy for a US medical diagnostic firm |
title_fullStr |
An internationalization strategy for a US medical diagnostic firm |
title_full_unstemmed |
An internationalization strategy for a US medical diagnostic firm |
title_sort |
An internationalization strategy for a US medical diagnostic firm |
author |
Smith, Stephen |
author_facet |
Smith, Stephen |
author_role |
author |
dc.contributor.none.fl_str_mv |
Gomes, Emanuel RUN |
dc.contributor.author.fl_str_mv |
Smith, Stephen |
dc.subject.por.fl_str_mv |
Internationalization International market selection Cluster Analysis ranking Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Internationalization International market selection Cluster Analysis ranking Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This paper aims to help an American Medical diagnostic firm internationalize further through the use of International Market Selection techniques. The research consisted of interviewing the Director of Operations and a high up anonymous source of the company, as well as using secondary data. Based on interview data, existing literature, as well as secondary data, this paper ranked countries based on market potential and clustered countries based on macro similarities. A CAGE framework was utilized for an in depth analysis of the two top scoring markets. The research found that the most promising market for the company to enter was Australia and found two similar clusters that could potentially be utilized for further expansion. This paper concludes by calling for more research into the countries of those cluster to really analyze the best potential market for the next expansion. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-01-20 2017-01-20T00:00:00Z 2020-01-20T01:30:33Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/23171 TID:201716453 |
url |
http://hdl.handle.net/10362/23171 |
identifier_str_mv |
TID:201716453 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137904353607680 |