Internationalization strategy for MyHelpster.com with a focus on international market selection

Detalhes bibliográficos
Autor(a) principal: Pereira, Daniel da Eira
Data de Publicação: 2015
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/15538
Resumo: International Market Selection is an important step towards a successful internationalization strategy. This is no different for startup companies like MyHelpster. This work project was intended to help MyHelpster with their internationalization process by completing the IMS portion of it. The IMS process presented in this paper lead to the conclusion that MyHelpster’s next market for expansion should be the USA. In order to find as much success as possible the author suggests being patient and only expanding when the company has the necessary capital, experience and credibility. Both primary and secondary data were used to compile the qualitative and quantitative analyses.
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spelling Internationalization strategy for MyHelpster.com with a focus on international market selectionInternational market selectionInternationalizationIT Service managementDomínio/Área Científica::Ciências Sociais::Economia e GestãoInternational Market Selection is an important step towards a successful internationalization strategy. This is no different for startup companies like MyHelpster. This work project was intended to help MyHelpster with their internationalization process by completing the IMS portion of it. The IMS process presented in this paper lead to the conclusion that MyHelpster’s next market for expansion should be the USA. In order to find as much success as possible the author suggests being patient and only expanding when the company has the necessary capital, experience and credibility. Both primary and secondary data were used to compile the qualitative and quantitative analyses.Gomes, EmanuelRUNPereira, Daniel da Eira2016-01-30T01:30:08Z2015-012015-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/15538TID:201473275enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:51:43Zoai:run.unl.pt:10362/15538Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:22:36.307866Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization strategy for MyHelpster.com with a focus on international market selection
title Internationalization strategy for MyHelpster.com with a focus on international market selection
spellingShingle Internationalization strategy for MyHelpster.com with a focus on international market selection
Pereira, Daniel da Eira
International market selection
Internationalization
IT Service management
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization strategy for MyHelpster.com with a focus on international market selection
title_full Internationalization strategy for MyHelpster.com with a focus on international market selection
title_fullStr Internationalization strategy for MyHelpster.com with a focus on international market selection
title_full_unstemmed Internationalization strategy for MyHelpster.com with a focus on international market selection
title_sort Internationalization strategy for MyHelpster.com with a focus on international market selection
author Pereira, Daniel da Eira
author_facet Pereira, Daniel da Eira
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
RUN
dc.contributor.author.fl_str_mv Pereira, Daniel da Eira
dc.subject.por.fl_str_mv International market selection
Internationalization
IT Service management
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic International market selection
Internationalization
IT Service management
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description International Market Selection is an important step towards a successful internationalization strategy. This is no different for startup companies like MyHelpster. This work project was intended to help MyHelpster with their internationalization process by completing the IMS portion of it. The IMS process presented in this paper lead to the conclusion that MyHelpster’s next market for expansion should be the USA. In order to find as much success as possible the author suggests being patient and only expanding when the company has the necessary capital, experience and credibility. Both primary and secondary data were used to compile the qualitative and quantitative analyses.
publishDate 2015
dc.date.none.fl_str_mv 2015-01
2015-01-01T00:00:00Z
2016-01-30T01:30:08Z
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format masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/15538
TID:201473275
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identifier_str_mv TID:201473275
dc.language.iso.fl_str_mv eng
language eng
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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