International market selection: analysis of internationalization projects in a Portuguese SME
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.8/5387 |
Resumo: | Internationalization of the companies is a phenomenon that is more and more common, considering the constant growth on the world’s network. The innumerous possibilities and options offered in international business directed the market selection process as a complex decision for the managers. Although the selection of an international market is defined as crucial in the literature, there are still a large section of the companies that do not address the proper attention to the International Market Selection (IMS) process. It occurs not only because of the peculiarities of the process, but also for the high resources and expensive information demanded to analyze the massive amount of data available. Having in sight that not all companies have access to a comprehensive IMS process, we analyze 4 internationalization projects of a Portuguese SME in a case study. In this report it is consulted the Market Potential Index (MPI) and suggested proper variables to verify the market selection for each project. Besides that, it is also suggested a few country clusters for future businesses abroad. |
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International market selection: analysis of internationalization projects in a Portuguese SMEInternational market selectionInternationalization processMarket researchPortugalInternational marketingDomínio/Área Científica::Ciências Sociais::Economia e GestãoInternationalization of the companies is a phenomenon that is more and more common, considering the constant growth on the world’s network. The innumerous possibilities and options offered in international business directed the market selection process as a complex decision for the managers. Although the selection of an international market is defined as crucial in the literature, there are still a large section of the companies that do not address the proper attention to the International Market Selection (IMS) process. It occurs not only because of the peculiarities of the process, but also for the high resources and expensive information demanded to analyze the massive amount of data available. Having in sight that not all companies have access to a comprehensive IMS process, we analyze 4 internationalization projects of a Portuguese SME in a case study. In this report it is consulted the Market Potential Index (MPI) and suggested proper variables to verify the market selection for each project. Besides that, it is also suggested a few country clusters for future businesses abroad.Ferreira, Vítor Hugo dos SantosBrízida, FilipeIC-OnlineShingaki, Juliana Miho2021-02-24T14:07:25Z2020-09-032020-09-03T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.8/5387TID:202648010enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-17T15:51:09Zoai:iconline.ipleiria.pt:10400.8/5387Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:48:57.630065Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
International market selection: analysis of internationalization projects in a Portuguese SME |
title |
International market selection: analysis of internationalization projects in a Portuguese SME |
spellingShingle |
International market selection: analysis of internationalization projects in a Portuguese SME Shingaki, Juliana Miho International market selection Internationalization process Market research Portugal International marketing Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
International market selection: analysis of internationalization projects in a Portuguese SME |
title_full |
International market selection: analysis of internationalization projects in a Portuguese SME |
title_fullStr |
International market selection: analysis of internationalization projects in a Portuguese SME |
title_full_unstemmed |
International market selection: analysis of internationalization projects in a Portuguese SME |
title_sort |
International market selection: analysis of internationalization projects in a Portuguese SME |
author |
Shingaki, Juliana Miho |
author_facet |
Shingaki, Juliana Miho |
author_role |
author |
dc.contributor.none.fl_str_mv |
Ferreira, Vítor Hugo dos Santos Brízida, Filipe IC-Online |
dc.contributor.author.fl_str_mv |
Shingaki, Juliana Miho |
dc.subject.por.fl_str_mv |
International market selection Internationalization process Market research Portugal International marketing Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
International market selection Internationalization process Market research Portugal International marketing Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Internationalization of the companies is a phenomenon that is more and more common, considering the constant growth on the world’s network. The innumerous possibilities and options offered in international business directed the market selection process as a complex decision for the managers. Although the selection of an international market is defined as crucial in the literature, there are still a large section of the companies that do not address the proper attention to the International Market Selection (IMS) process. It occurs not only because of the peculiarities of the process, but also for the high resources and expensive information demanded to analyze the massive amount of data available. Having in sight that not all companies have access to a comprehensive IMS process, we analyze 4 internationalization projects of a Portuguese SME in a case study. In this report it is consulted the Market Potential Index (MPI) and suggested proper variables to verify the market selection for each project. Besides that, it is also suggested a few country clusters for future businesses abroad. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-09-03 2020-09-03T00:00:00Z 2021-02-24T14:07:25Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.8/5387 TID:202648010 |
url |
http://hdl.handle.net/10400.8/5387 |
identifier_str_mv |
TID:202648010 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799136982941564928 |