Design and marketing
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2020 |
| Outros Autores: | |
| Tipo de documento: | Artigo |
| Idioma: | eng |
| Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Texto Completo: | http://hdl.handle.net/10362/109145 |
Resumo: | Henseler, J., & Guerreiro, M. (2020). Design and marketing: Intersections and challenges. Creativity and Innovation Management, 29(S1), 3-10. https://doi.org/10.1111/caim.12412 |
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Design and marketingIntersections and challengesdesignempirical realisminterdisciplinary researchmarketingpragmatismresearch projectsStrategy and ManagementManagement of Technology and InnovationHenseler, J., & Guerreiro, M. (2020). Design and marketing: Intersections and challenges. Creativity and Innovation Management, 29(S1), 3-10. https://doi.org/10.1111/caim.12412This editorial article reports on interdisciplinary research being conducted at the interface between the scientific disciplines of marketing and design. It reviews the 11 academic papers from the special issue situated at this intersection, thereby showing the richness of research happening in this liminal area. At the same time, the paper observes how the disciplines' different scopes as well as their different modi operandi inhibit the collaboration between marketing and design research. Whereas marketing largely follows the paradigm of empirical realism asking how the current world works, design largely follows the pragmatist paradigm asking how a future world can be shaped. Finally, this paper contains a number of suggestions on how to foster cooperation between the two disciplines.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNHenseler, JörgGuerreiro, Manuela2020-12-22T05:17:45Z2020-12-082020-12-08T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article8application/pdfhttp://hdl.handle.net/10362/109145eng0963-1690PURE: 26988330https://doi.org/10.1111/caim.12412info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:53:40Zoai:run.unl.pt:10362/109145Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:41:25.705550Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
| dc.title.none.fl_str_mv |
Design and marketing Intersections and challenges |
| title |
Design and marketing |
| spellingShingle |
Design and marketing Henseler, Jörg design empirical realism interdisciplinary research marketing pragmatism research projects Strategy and Management Management of Technology and Innovation |
| title_short |
Design and marketing |
| title_full |
Design and marketing |
| title_fullStr |
Design and marketing |
| title_full_unstemmed |
Design and marketing |
| title_sort |
Design and marketing |
| author |
Henseler, Jörg |
| author_facet |
Henseler, Jörg Guerreiro, Manuela |
| author_role |
author |
| author2 |
Guerreiro, Manuela |
| author2_role |
author |
| dc.contributor.none.fl_str_mv |
Information Management Research Center (MagIC) - NOVA Information Management School NOVA Information Management School (NOVA IMS) RUN |
| dc.contributor.author.fl_str_mv |
Henseler, Jörg Guerreiro, Manuela |
| dc.subject.por.fl_str_mv |
design empirical realism interdisciplinary research marketing pragmatism research projects Strategy and Management Management of Technology and Innovation |
| topic |
design empirical realism interdisciplinary research marketing pragmatism research projects Strategy and Management Management of Technology and Innovation |
| description |
Henseler, J., & Guerreiro, M. (2020). Design and marketing: Intersections and challenges. Creativity and Innovation Management, 29(S1), 3-10. https://doi.org/10.1111/caim.12412 |
| publishDate |
2020 |
| dc.date.none.fl_str_mv |
2020-12-22T05:17:45Z 2020-12-08 2020-12-08T00:00:00Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/article |
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article |
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publishedVersion |
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http://hdl.handle.net/10362/109145 |
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http://hdl.handle.net/10362/109145 |
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eng |
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eng |
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0963-1690 PURE: 26988330 https://doi.org/10.1111/caim.12412 |
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openAccess |
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8 application/pdf |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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