The interplay of marketing and design

Detalhes bibliográficos
Autor(a) principal: Henseler, Jörg
Data de Publicação: 2021
Outros Autores: Guerreiro, Manuela, de Matos, Nelson
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/118948
Resumo: Henseler, J., Guerreiro, M., & de Matos, N. (2021). The interplay of marketing and design. Review of Managerial Science, 15(5), 1129–1137. https://doi.org/10.1007/s11846-021-00470-z
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spelling The interplay of marketing and designDesignEmpirical researchMarketingTheoretical frameworkBusiness, Management and Accounting(all)Henseler, J., Guerreiro, M., & de Matos, N. (2021). The interplay of marketing and design. Review of Managerial Science, 15(5), 1129–1137. https://doi.org/10.1007/s11846-021-00470-zThis paper provides insights into the interdisciplinary intersections between marketing and design. It explores the various design intersections in the marketing fields. The collaboration between marketing and design is restricted by the paradigm boundaries, but not by the industry, researchers, and research projects. Challenges for both disciplines' future are explored, highlighting the need for a paradigm shift in marketing.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNHenseler, JörgGuerreiro, Manuelade Matos, Nelson2021-06-07T23:27:51Z2021-07-012021-07-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article9application/pdfhttp://hdl.handle.net/10362/118948eng1863-6683PURE: 31821831https://doi.org/10.1007/s11846-021-00470-zinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:01:36Zoai:run.unl.pt:10362/118948Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:43:57.935193Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The interplay of marketing and design
title The interplay of marketing and design
spellingShingle The interplay of marketing and design
Henseler, Jörg
Design
Empirical research
Marketing
Theoretical framework
Business, Management and Accounting(all)
title_short The interplay of marketing and design
title_full The interplay of marketing and design
title_fullStr The interplay of marketing and design
title_full_unstemmed The interplay of marketing and design
title_sort The interplay of marketing and design
author Henseler, Jörg
author_facet Henseler, Jörg
Guerreiro, Manuela
de Matos, Nelson
author_role author
author2 Guerreiro, Manuela
de Matos, Nelson
author2_role author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Henseler, Jörg
Guerreiro, Manuela
de Matos, Nelson
dc.subject.por.fl_str_mv Design
Empirical research
Marketing
Theoretical framework
Business, Management and Accounting(all)
topic Design
Empirical research
Marketing
Theoretical framework
Business, Management and Accounting(all)
description Henseler, J., Guerreiro, M., & de Matos, N. (2021). The interplay of marketing and design. Review of Managerial Science, 15(5), 1129–1137. https://doi.org/10.1007/s11846-021-00470-z
publishDate 2021
dc.date.none.fl_str_mv 2021-06-07T23:27:51Z
2021-07-01
2021-07-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/118948
url http://hdl.handle.net/10362/118948
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1863-6683
PURE: 31821831
https://doi.org/10.1007/s11846-021-00470-z
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
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