Pay as you wish as a museum pricing mechanism

Detalhes bibliográficos
Autor(a) principal: Crespo, Beatriz Vaz Serra
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/69207
Resumo: Currently, museums show difficulty in setting their ticket prices, as well as in increasing their revenue while remaining inclusive. Pay As You Wish is a pricing mechanism in which visitors are allowed to pay whatever value they wish for the museum visit, including zero. In order to evaluate if this pricing mechanism could be profitable in a museum while increasing inclusivity, online experiments were conducted to evaluate people’s willingness to pay. The results have shown that PAYW can be a profitable pricing mechanism in museum settings, translating into an increase of almost 40% in the museum’s return.
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spelling Pay as you wish as a museum pricing mechanismMuseumPricingPay-as-you-wishDomínio/Área Científica::Ciências Sociais::Economia e GestãoCurrently, museums show difficulty in setting their ticket prices, as well as in increasing their revenue while remaining inclusive. Pay As You Wish is a pricing mechanism in which visitors are allowed to pay whatever value they wish for the museum visit, including zero. In order to evaluate if this pricing mechanism could be profitable in a museum while increasing inclusivity, online experiments were conducted to evaluate people’s willingness to pay. The results have shown that PAYW can be a profitable pricing mechanism in museum settings, translating into an increase of almost 40% in the museum’s return.Consiglio, IreneRUNCrespo, Beatriz Vaz Serra2019-05-10T13:55:18Z2019-01-162019-01-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/69207TID:202223418enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:32:51Zoai:run.unl.pt:10362/69207Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:34:56.209575Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Pay as you wish as a museum pricing mechanism
title Pay as you wish as a museum pricing mechanism
spellingShingle Pay as you wish as a museum pricing mechanism
Crespo, Beatriz Vaz Serra
Museum
Pricing
Pay-as-you-wish
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Pay as you wish as a museum pricing mechanism
title_full Pay as you wish as a museum pricing mechanism
title_fullStr Pay as you wish as a museum pricing mechanism
title_full_unstemmed Pay as you wish as a museum pricing mechanism
title_sort Pay as you wish as a museum pricing mechanism
author Crespo, Beatriz Vaz Serra
author_facet Crespo, Beatriz Vaz Serra
author_role author
dc.contributor.none.fl_str_mv Consiglio, Irene
RUN
dc.contributor.author.fl_str_mv Crespo, Beatriz Vaz Serra
dc.subject.por.fl_str_mv Museum
Pricing
Pay-as-you-wish
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Museum
Pricing
Pay-as-you-wish
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Currently, museums show difficulty in setting their ticket prices, as well as in increasing their revenue while remaining inclusive. Pay As You Wish is a pricing mechanism in which visitors are allowed to pay whatever value they wish for the museum visit, including zero. In order to evaluate if this pricing mechanism could be profitable in a museum while increasing inclusivity, online experiments were conducted to evaluate people’s willingness to pay. The results have shown that PAYW can be a profitable pricing mechanism in museum settings, translating into an increase of almost 40% in the museum’s return.
publishDate 2019
dc.date.none.fl_str_mv 2019-05-10T13:55:18Z
2019-01-16
2019-01-16T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/69207
TID:202223418
url http://hdl.handle.net/10362/69207
identifier_str_mv TID:202223418
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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