COMMUNICATION OF SPORT MARKETING: A STUDY OF THE FOOTBAG IN FLORIANÓPOLIS – SANTA CATARINA – BRASIL

Detalhes bibliográficos
Autor(a) principal: Emmendoerfer, Magnus
Data de Publicação: 2013
Outros Autores: Inocencio, Alberto Gomes
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/427
Resumo: This paper presents a sport still unknown by the public Iberoamerican: the footbag. In this sense, the objective of this research was to describe the process of setting up a Marketing Communication Plan - MCP for the promotion of the footbag to students of private fundamental school on Florianópolis - SC. In methodology terms, it performed a descriptive study, using the statistical method with more than 600 students from 10 fundamental schools in the city. The results allowed setup a marketing communication for the footbag, considering the phases that precede and proceed a presentation about this sport to students in educational institutions investigated. To conclude, this is one of the key steps for the development of the footbag in Brazil as a sport and as an educational tool to promote solidarity stronger links in order to minimize violence and crime involving children and adolescents.
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spelling COMMUNICATION OF SPORT MARKETING: A STUDY OF THE FOOTBAG IN FLORIANÓPOLIS – SANTA CATARINA – BRASILCOMUNICAÇÃO DE MARKETING DESPORTIVO: UM ESTUDO DO FOOTBAG EM FLORIANÓPOLIS – SANTA CATARINA - BRASILMarketingPromotionSport ManagementInnovationChildren’s Consumption.This paper presents a sport still unknown by the public Iberoamerican: the footbag. In this sense, the objective of this research was to describe the process of setting up a Marketing Communication Plan - MCP for the promotion of the footbag to students of private fundamental school on Florianópolis - SC. In methodology terms, it performed a descriptive study, using the statistical method with more than 600 students from 10 fundamental schools in the city. The results allowed setup a marketing communication for the footbag, considering the phases that precede and proceed a presentation about this sport to students in educational institutions investigated. To conclude, this is one of the key steps for the development of the footbag in Brazil as a sport and as an educational tool to promote solidarity stronger links in order to minimize violence and crime involving children and adolescents.Este trabalho apresenta um esporte ainda desconhecido pelo público ibero-americano, o footbag. Neste sentido, o objetivo da pesquisa foi descrever o processo de constituição de um Plano de Comunicação de Marketing - PCM visando a promoção do footbag aos alunos das instituições particulares de ensino fundamental da parte insular do município de Florianópolis – SC. Em termos metodológicos, foi realizada uma pesquisa descritiva, fazendo uso do método estatístico com mais de 600 alunos de 10 escolas do ensino fundamental neste município. Os resultados permitiram compor uma comunicação de marketing para o footbag, considerando as fases que antecedem e procedem uma apresentação sobre o esporte aos alunos em instituições de ensino. Conclui-se que esta é uma das etapas fundamentais para o desenvolvimento do footbag no Brasil como um esporte e como um instrumento pedagógico de promoção de laços solidários mais fortes visando minimizar violência e criminalidade, envolvendo crianças e adolescentes.University of Algarve2013-04-11info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/427Revista Encontros Científicos - Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 283-295Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 283-295Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 283-295Revista Encontros Científicos - Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 283-2952182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporenghttps://tmstudies.net/index.php/ectms/article/view/427https://tmstudies.net/index.php/ectms/article/view/427/700https://tmstudies.net/index.php/ectms/article/view/427/752Copyright (c) 2016 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessEmmendoerfer, MagnusInocencio, Alberto Gomes2023-12-27T10:25:11Zoai:ojs.pkp.sfu.ca:article/427Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:17.022165Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv COMMUNICATION OF SPORT MARKETING: A STUDY OF THE FOOTBAG IN FLORIANÓPOLIS – SANTA CATARINA – BRASIL
COMUNICAÇÃO DE MARKETING DESPORTIVO: UM ESTUDO DO FOOTBAG EM FLORIANÓPOLIS – SANTA CATARINA - BRASIL
title COMMUNICATION OF SPORT MARKETING: A STUDY OF THE FOOTBAG IN FLORIANÓPOLIS – SANTA CATARINA – BRASIL
spellingShingle COMMUNICATION OF SPORT MARKETING: A STUDY OF THE FOOTBAG IN FLORIANÓPOLIS – SANTA CATARINA – BRASIL
Emmendoerfer, Magnus
Marketing
Promotion
Sport Management
Innovation
Children’s Consumption.
title_short COMMUNICATION OF SPORT MARKETING: A STUDY OF THE FOOTBAG IN FLORIANÓPOLIS – SANTA CATARINA – BRASIL
title_full COMMUNICATION OF SPORT MARKETING: A STUDY OF THE FOOTBAG IN FLORIANÓPOLIS – SANTA CATARINA – BRASIL
title_fullStr COMMUNICATION OF SPORT MARKETING: A STUDY OF THE FOOTBAG IN FLORIANÓPOLIS – SANTA CATARINA – BRASIL
title_full_unstemmed COMMUNICATION OF SPORT MARKETING: A STUDY OF THE FOOTBAG IN FLORIANÓPOLIS – SANTA CATARINA – BRASIL
title_sort COMMUNICATION OF SPORT MARKETING: A STUDY OF THE FOOTBAG IN FLORIANÓPOLIS – SANTA CATARINA – BRASIL
author Emmendoerfer, Magnus
author_facet Emmendoerfer, Magnus
Inocencio, Alberto Gomes
author_role author
author2 Inocencio, Alberto Gomes
author2_role author
dc.contributor.author.fl_str_mv Emmendoerfer, Magnus
Inocencio, Alberto Gomes
dc.subject.por.fl_str_mv Marketing
Promotion
Sport Management
Innovation
Children’s Consumption.
topic Marketing
Promotion
Sport Management
Innovation
Children’s Consumption.
description This paper presents a sport still unknown by the public Iberoamerican: the footbag. In this sense, the objective of this research was to describe the process of setting up a Marketing Communication Plan - MCP for the promotion of the footbag to students of private fundamental school on Florianópolis - SC. In methodology terms, it performed a descriptive study, using the statistical method with more than 600 students from 10 fundamental schools in the city. The results allowed setup a marketing communication for the footbag, considering the phases that precede and proceed a presentation about this sport to students in educational institutions investigated. To conclude, this is one of the key steps for the development of the footbag in Brazil as a sport and as an educational tool to promote solidarity stronger links in order to minimize violence and crime involving children and adolescents.
publishDate 2013
dc.date.none.fl_str_mv 2013-04-11
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/427
url https://tmstudies.net/index.php/ectms/article/view/427
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/427
https://tmstudies.net/index.php/ectms/article/view/427/700
https://tmstudies.net/index.php/ectms/article/view/427/752
dc.rights.driver.fl_str_mv Copyright (c) 2016 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 283-295
Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 283-295
Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 283-295
Revista Encontros Científicos - Tourism & Management Studies; BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management; 283-295
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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