Assessing determinants of Augmented Reality Applications - The IKEA Place example

Detalhes bibliográficos
Autor(a) principal: Aguilar, Rita Frederico Festa Mendes da Silva
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/142176
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
id RCAP_2311b3efb3a4194d310b448dd4b4b116
oai_identifier_str oai:run.unl.pt:10362/142176
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Assessing determinants of Augmented Reality Applications - The IKEA Place exampleAugmented RealityAppsIKEA PlaceAdoption IntentionDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceDuring the past few years, Augmented Reality has been gaining relevance across several fields. This study in particular, intends to ascertain the willingness of Portuguese society to accept the implementation of Augmented Reality tools in retail, as well as the positive and negative impacts that the adoption of these tools will have both on the offered service and on customers. Having this in mind, a Secondary Research was made with the objective to first explore some themes recurring to published articles and papers, aiming to provide a theoretical foundation about the areas that directly interfere with the main topic, in order to provide a solid base to start actively analyzing the subject of the present Dissertation. Next, by joining the Task-Technology Fit theory along with the Value Based Adoption Model, a conceptual model was designed to help explain the adoption intention of an Augmented Reality App. Based on a sample of 256 people, collected in Portugal and presenting the IKEA Place App as an example, it was possible to ascertain the role of the several constructs that constitute the used theories. Therefore, it was concluded that the most positive aspect referred was the fast and real time service that Augmented Reality Apps offer, but on the other hand, a large part of the sample affirms to do not know if these apps might or not be difficult to use, demonstrating the little know-how that Portuguese society has about this technology. To conclude, the paper finishes with a discussion about the obtained results, as well as the identification of limitations and implications.Pinto, Diego CostaRUNAguilar, Rita Frederico Festa Mendes da Silva2022-07-20T10:54:11Z2022-07-012022-07-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142176TID:203044800enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:19:39Zoai:run.unl.pt:10362/142176Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:11.168576Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Assessing determinants of Augmented Reality Applications - The IKEA Place example
title Assessing determinants of Augmented Reality Applications - The IKEA Place example
spellingShingle Assessing determinants of Augmented Reality Applications - The IKEA Place example
Aguilar, Rita Frederico Festa Mendes da Silva
Augmented Reality
Apps
IKEA Place
Adoption Intention
title_short Assessing determinants of Augmented Reality Applications - The IKEA Place example
title_full Assessing determinants of Augmented Reality Applications - The IKEA Place example
title_fullStr Assessing determinants of Augmented Reality Applications - The IKEA Place example
title_full_unstemmed Assessing determinants of Augmented Reality Applications - The IKEA Place example
title_sort Assessing determinants of Augmented Reality Applications - The IKEA Place example
author Aguilar, Rita Frederico Festa Mendes da Silva
author_facet Aguilar, Rita Frederico Festa Mendes da Silva
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Aguilar, Rita Frederico Festa Mendes da Silva
dc.subject.por.fl_str_mv Augmented Reality
Apps
IKEA Place
Adoption Intention
topic Augmented Reality
Apps
IKEA Place
Adoption Intention
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2022
dc.date.none.fl_str_mv 2022-07-20T10:54:11Z
2022-07-01
2022-07-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/142176
TID:203044800
url http://hdl.handle.net/10362/142176
identifier_str_mv TID:203044800
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138099256623104

Registros relacionados