Growth strategies for e-commerce startups companies: adegga case

Detalhes bibliográficos
Autor(a) principal: Shuba, Victoria
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/18259
Resumo: The purpose of the paper is to determine efficient growth strategies for ecommerce startups companies. Based on an internship in Adegga, this thesis aims to use real life business situation for the research and helps the company to define marketing trends relevant for its specialty and growth. Therefore, business model and market analyses were performed, certain growth strategies were suggested and applied. The results of this work show the success of the company`s use of event marketing, storytelling and social media. The key conclusion is that combined application of online sales platform and offline presentations bring considerable financial and reputational outcomes.
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spelling Growth strategies for e-commerce startups companies: adegga caseAdeggaStartupGrowth strategiMarketingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe purpose of the paper is to determine efficient growth strategies for ecommerce startups companies. Based on an internship in Adegga, this thesis aims to use real life business situation for the research and helps the company to define marketing trends relevant for its specialty and growth. Therefore, business model and market analyses were performed, certain growth strategies were suggested and applied. The results of this work show the success of the company`s use of event marketing, storytelling and social media. The key conclusion is that combined application of online sales platform and offline presentations bring considerable financial and reputational outcomes.Duarte, Miguel MunozRibeirinho, AndreRUNShuba, Victoria2019-01-30T01:30:18Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/18259TID:201476622enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:57:05Zoai:run.unl.pt:10362/18259Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:36.380275Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Growth strategies for e-commerce startups companies: adegga case
title Growth strategies for e-commerce startups companies: adegga case
spellingShingle Growth strategies for e-commerce startups companies: adegga case
Shuba, Victoria
Adegga
Startup
Growth strategi
Marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Growth strategies for e-commerce startups companies: adegga case
title_full Growth strategies for e-commerce startups companies: adegga case
title_fullStr Growth strategies for e-commerce startups companies: adegga case
title_full_unstemmed Growth strategies for e-commerce startups companies: adegga case
title_sort Growth strategies for e-commerce startups companies: adegga case
author Shuba, Victoria
author_facet Shuba, Victoria
author_role author
dc.contributor.none.fl_str_mv Duarte, Miguel Munoz
Ribeirinho, Andre
RUN
dc.contributor.author.fl_str_mv Shuba, Victoria
dc.subject.por.fl_str_mv Adegga
Startup
Growth strategi
Marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Adegga
Startup
Growth strategi
Marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The purpose of the paper is to determine efficient growth strategies for ecommerce startups companies. Based on an internship in Adegga, this thesis aims to use real life business situation for the research and helps the company to define marketing trends relevant for its specialty and growth. Therefore, business model and market analyses were performed, certain growth strategies were suggested and applied. The results of this work show the success of the company`s use of event marketing, storytelling and social media. The key conclusion is that combined application of online sales platform and offline presentations bring considerable financial and reputational outcomes.
publishDate 2016
dc.date.none.fl_str_mv 2016-01
2016-01-01T00:00:00Z
2019-01-30T01:30:18Z
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dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/18259
TID:201476622
url http://hdl.handle.net/10362/18259
identifier_str_mv TID:201476622
dc.language.iso.fl_str_mv eng
language eng
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