The strategic challenges of under armour in 2021 with an analysis of a potential expansion into the cycling apparel Market

Detalhes bibliográficos
Autor(a) principal: Pereira, Paulo Jacinto Silva
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/145445
Resumo: This work project describes Under Armour’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the guidelines of the field lab, a case study about the market situation and the firm is presented. We proceed with a literature review to discuss theoretical concepts. This is followed by an analysis, where the theory is applied to the case of Under Armour. A focus will be placed on the cycling apparel market. Exclusively secondary sources were used.
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spelling The strategic challenges of under armour in 2021 with an analysis of a potential expansion into the cycling apparel MarketStrategySustainable competitive advantageSports apparel and footwear industryUnder armourDisruptive strategies for value creationConnected fitnessCycling apparel MmarketDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project describes Under Armour’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the guidelines of the field lab, a case study about the market situation and the firm is presented. We proceed with a literature review to discuss theoretical concepts. This is followed by an analysis, where the theory is applied to the case of Under Armour. A focus will be placed on the cycling apparel market. Exclusively secondary sources were used.Costa, Luís AlmeidaRUNPereira, Paulo Jacinto Silva2022-11-11T17:20:52Z2022-01-252021-12-172022-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145445TID:203083377enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:25:52Zoai:run.unl.pt:10362/145445Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:52:05.678396Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The strategic challenges of under armour in 2021 with an analysis of a potential expansion into the cycling apparel Market
title The strategic challenges of under armour in 2021 with an analysis of a potential expansion into the cycling apparel Market
spellingShingle The strategic challenges of under armour in 2021 with an analysis of a potential expansion into the cycling apparel Market
Pereira, Paulo Jacinto Silva
Strategy
Sustainable competitive advantage
Sports apparel and footwear industry
Under armour
Disruptive strategies for value creation
Connected fitness
Cycling apparel Mmarket
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The strategic challenges of under armour in 2021 with an analysis of a potential expansion into the cycling apparel Market
title_full The strategic challenges of under armour in 2021 with an analysis of a potential expansion into the cycling apparel Market
title_fullStr The strategic challenges of under armour in 2021 with an analysis of a potential expansion into the cycling apparel Market
title_full_unstemmed The strategic challenges of under armour in 2021 with an analysis of a potential expansion into the cycling apparel Market
title_sort The strategic challenges of under armour in 2021 with an analysis of a potential expansion into the cycling apparel Market
author Pereira, Paulo Jacinto Silva
author_facet Pereira, Paulo Jacinto Silva
author_role author
dc.contributor.none.fl_str_mv Costa, Luís Almeida
RUN
dc.contributor.author.fl_str_mv Pereira, Paulo Jacinto Silva
dc.subject.por.fl_str_mv Strategy
Sustainable competitive advantage
Sports apparel and footwear industry
Under armour
Disruptive strategies for value creation
Connected fitness
Cycling apparel Mmarket
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategy
Sustainable competitive advantage
Sports apparel and footwear industry
Under armour
Disruptive strategies for value creation
Connected fitness
Cycling apparel Mmarket
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project describes Under Armour’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the guidelines of the field lab, a case study about the market situation and the firm is presented. We proceed with a literature review to discuss theoretical concepts. This is followed by an analysis, where the theory is applied to the case of Under Armour. A focus will be placed on the cycling apparel market. Exclusively secondary sources were used.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-11-11T17:20:52Z
2022-01-25
2022-01-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145445
TID:203083377
url http://hdl.handle.net/10362/145445
identifier_str_mv TID:203083377
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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