The strategic challenges of under armour in 2021 with an analysis of the womenswear market

Detalhes bibliográficos
Autor(a) principal: Mohr, Zelda
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/142553
Resumo: This work project describes UA’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the field lab’s guideline, a case study with an industry overview and information about the discussed company is presented. Afterwards, we continue with a literature review to discuss theoretical concepts. This is followed by a case analysis, where the theory is applied to the case of UA. A focus will be placed on the womenswear market. Exclusively secondary sources are being used.
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spelling The strategic challenges of under armour in 2021 with an analysis of the womenswear marketStrategySustainable competitive advantageSports apparel and footwear industryUnder armourDisruptive strategies for value creationWomenswearMarket segmentationDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project describes UA’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the field lab’s guideline, a case study with an industry overview and information about the discussed company is presented. Afterwards, we continue with a literature review to discuss theoretical concepts. This is followed by a case analysis, where the theory is applied to the case of UA. A focus will be placed on the womenswear market. Exclusively secondary sources are being used.Costa, Luís AlmeidaRUNMohr, Zelda2022-07-28T13:12:06Z2022-01-252021-12-172022-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142553TID:203021410enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:20:20Zoai:run.unl.pt:10362/142553Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:23.378835Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The strategic challenges of under armour in 2021 with an analysis of the womenswear market
title The strategic challenges of under armour in 2021 with an analysis of the womenswear market
spellingShingle The strategic challenges of under armour in 2021 with an analysis of the womenswear market
Mohr, Zelda
Strategy
Sustainable competitive advantage
Sports apparel and footwear industry
Under armour
Disruptive strategies for value creation
Womenswear
Market segmentation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The strategic challenges of under armour in 2021 with an analysis of the womenswear market
title_full The strategic challenges of under armour in 2021 with an analysis of the womenswear market
title_fullStr The strategic challenges of under armour in 2021 with an analysis of the womenswear market
title_full_unstemmed The strategic challenges of under armour in 2021 with an analysis of the womenswear market
title_sort The strategic challenges of under armour in 2021 with an analysis of the womenswear market
author Mohr, Zelda
author_facet Mohr, Zelda
author_role author
dc.contributor.none.fl_str_mv Costa, Luís Almeida
RUN
dc.contributor.author.fl_str_mv Mohr, Zelda
dc.subject.por.fl_str_mv Strategy
Sustainable competitive advantage
Sports apparel and footwear industry
Under armour
Disruptive strategies for value creation
Womenswear
Market segmentation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategy
Sustainable competitive advantage
Sports apparel and footwear industry
Under armour
Disruptive strategies for value creation
Womenswear
Market segmentation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project describes UA’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the field lab’s guideline, a case study with an industry overview and information about the discussed company is presented. Afterwards, we continue with a literature review to discuss theoretical concepts. This is followed by a case analysis, where the theory is applied to the case of UA. A focus will be placed on the womenswear market. Exclusively secondary sources are being used.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-07-28T13:12:06Z
2022-01-25
2022-01-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/142553
TID:203021410
url http://hdl.handle.net/10362/142553
identifier_str_mv TID:203021410
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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