The strategic challenges of under armour in 2021 with an analysis of the firm in China

Detalhes bibliográficos
Autor(a) principal: Casanova, Rodrigo Rijo
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139048
Resumo: This work project describes Under Armour’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the guidelines of the field lab, a case study about the market situation and the firm is presented. We proceed with a literature review to discuss theoretical concepts. This is followed by an analysis, where the theory is applied to the case of Under Armour. A focus will be placed on the firm’s international presence, mainly in China. Exclusively secondary sources were used.
id RCAP_5bd08a6bedbf46285f23d81f4550ab0d
oai_identifier_str oai:run.unl.pt:10362/139048
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling The strategic challenges of under armour in 2021 with an analysis of the firm in ChinaStrategyChinaSustainable competitive advantageSports apparel and footwear industryUnder armourDisruptive strategies for value creationConnected fitnessDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project describes Under Armour’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the guidelines of the field lab, a case study about the market situation and the firm is presented. We proceed with a literature review to discuss theoretical concepts. This is followed by an analysis, where the theory is applied to the case of Under Armour. A focus will be placed on the firm’s international presence, mainly in China. Exclusively secondary sources were used.Costa, Luís AlmeidaRUNCasanova, Rodrigo Rijo2022-05-31T10:03:56Z2022-01-252021-12-172022-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139048TID:202974014enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:21Zoai:run.unl.pt:10362/139048Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:17.249022Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The strategic challenges of under armour in 2021 with an analysis of the firm in China
title The strategic challenges of under armour in 2021 with an analysis of the firm in China
spellingShingle The strategic challenges of under armour in 2021 with an analysis of the firm in China
Casanova, Rodrigo Rijo
Strategy
China
Sustainable competitive advantage
Sports apparel and footwear industry
Under armour
Disruptive strategies for value creation
Connected fitness
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The strategic challenges of under armour in 2021 with an analysis of the firm in China
title_full The strategic challenges of under armour in 2021 with an analysis of the firm in China
title_fullStr The strategic challenges of under armour in 2021 with an analysis of the firm in China
title_full_unstemmed The strategic challenges of under armour in 2021 with an analysis of the firm in China
title_sort The strategic challenges of under armour in 2021 with an analysis of the firm in China
author Casanova, Rodrigo Rijo
author_facet Casanova, Rodrigo Rijo
author_role author
dc.contributor.none.fl_str_mv Costa, Luís Almeida
RUN
dc.contributor.author.fl_str_mv Casanova, Rodrigo Rijo
dc.subject.por.fl_str_mv Strategy
China
Sustainable competitive advantage
Sports apparel and footwear industry
Under armour
Disruptive strategies for value creation
Connected fitness
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategy
China
Sustainable competitive advantage
Sports apparel and footwear industry
Under armour
Disruptive strategies for value creation
Connected fitness
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project describes Under Armour’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the guidelines of the field lab, a case study about the market situation and the firm is presented. We proceed with a literature review to discuss theoretical concepts. This is followed by an analysis, where the theory is applied to the case of Under Armour. A focus will be placed on the firm’s international presence, mainly in China. Exclusively secondary sources were used.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-05-31T10:03:56Z
2022-01-25
2022-01-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139048
TID:202974014
url http://hdl.handle.net/10362/139048
identifier_str_mv TID:202974014
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138092132597760

Registros relacionados