Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/17557 |
Resumo: | Directed internship |
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Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioningRia de AveiroFishery industryBrand positioningBrand elementsDomínio/Área Científica::Ciências Sociais::Economia e GestãoDirected internshipBetween June and December of 2012 I did an internship at Jervis Pereira, a communication and marketing consulting company. In May 2012, Jervis had been hired by Comunidade Intermunicipal da Região de Aveiro to respond to the following briefing: “develop and implement a promotional campaign for the products of Ria de Aveiro”. As this project fit my interest for Maritime Business, my field of study during the Masters program, and as I participated as an intern in all the steps of the project, I decided, in accordance with my advisor Professor Catherine da Silveira, to focus my Masters Thesis, and this Work Project Report, on the development of the new brand “Ria de Aveiro” and its respective brand identity, brand positioning and brand elements.Silveira, Catherine daRUNLouro, José Paulo Jervis Pereira2016-05-25T10:33:59Z2013-012013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17557enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:38Zoai:run.unl.pt:10362/17557Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:03.648611Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning |
title |
Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning |
spellingShingle |
Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning Louro, José Paulo Jervis Pereira Ria de Aveiro Fishery industry Brand positioning Brand elements Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning |
title_full |
Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning |
title_fullStr |
Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning |
title_full_unstemmed |
Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning |
title_sort |
Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning |
author |
Louro, José Paulo Jervis Pereira |
author_facet |
Louro, José Paulo Jervis Pereira |
author_role |
author |
dc.contributor.none.fl_str_mv |
Silveira, Catherine da RUN |
dc.contributor.author.fl_str_mv |
Louro, José Paulo Jervis Pereira |
dc.subject.por.fl_str_mv |
Ria de Aveiro Fishery industry Brand positioning Brand elements Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Ria de Aveiro Fishery industry Brand positioning Brand elements Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Directed internship |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-01 2013-01 2013-01-01T00:00:00Z 2016-05-25T10:33:59Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/17557 |
url |
http://hdl.handle.net/10362/17557 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799137876468826112 |