The influence of framing, ownership and naïve theories - The perceived quality of premium tech products
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/94983 |
Resumo: | Dissertation presented as a partial requirement for obtaining the Master’s degree in Information Management, with a specialization in Marketing Intelligence |
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The influence of framing, ownership and naïve theories - The perceived quality of premium tech productsBrand ownershipPerceived quality and naive beliefsDissertation presented as a partial requirement for obtaining the Master’s degree in Information Management, with a specialization in Marketing IntelligenceResearch shows that what happens in our minds is usually different when compared what actually happens in reality, we may not be as knowledgeable as we think we are and how frames affect us. To find a solution, we designed two experiments. The first experiment was designed to understand how bias, previously created inferences and ownership affects the way see the photographs taken by a smartphone. The second experiment, based on the first one, was designed to understand how the perception can be changed by adding an additional naïve theory, in specific, popularity and exclusivity. Both studies support the argument that brand ownership impacts how consumers perceive tech products, like smartphones, and has an influence that leads to new bias and quality perceptions. The findings have important contributions for branding and naïve beliefs literature, having implications for marketing practice.Pinto, Diego CostaRUNCosta, Gonçalo Simões da2023-03-05T01:30:47Z2020-03-052020-03-05T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/94983TID:202468488enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:43:00Zoai:run.unl.pt:10362/94983Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:38:10.783912Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The influence of framing, ownership and naïve theories - The perceived quality of premium tech products |
title |
The influence of framing, ownership and naïve theories - The perceived quality of premium tech products |
spellingShingle |
The influence of framing, ownership and naïve theories - The perceived quality of premium tech products Costa, Gonçalo Simões da Brand ownership Perceived quality and naive beliefs |
title_short |
The influence of framing, ownership and naïve theories - The perceived quality of premium tech products |
title_full |
The influence of framing, ownership and naïve theories - The perceived quality of premium tech products |
title_fullStr |
The influence of framing, ownership and naïve theories - The perceived quality of premium tech products |
title_full_unstemmed |
The influence of framing, ownership and naïve theories - The perceived quality of premium tech products |
title_sort |
The influence of framing, ownership and naïve theories - The perceived quality of premium tech products |
author |
Costa, Gonçalo Simões da |
author_facet |
Costa, Gonçalo Simões da |
author_role |
author |
dc.contributor.none.fl_str_mv |
Pinto, Diego Costa RUN |
dc.contributor.author.fl_str_mv |
Costa, Gonçalo Simões da |
dc.subject.por.fl_str_mv |
Brand ownership Perceived quality and naive beliefs |
topic |
Brand ownership Perceived quality and naive beliefs |
description |
Dissertation presented as a partial requirement for obtaining the Master’s degree in Information Management, with a specialization in Marketing Intelligence |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-03-05 2020-03-05T00:00:00Z 2023-03-05T01:30:47Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/94983 TID:202468488 |
url |
http://hdl.handle.net/10362/94983 |
identifier_str_mv |
TID:202468488 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137997962084352 |