The influence of framing, ownership and naïve theories - The perceived quality of premium tech products

Detalhes bibliográficos
Autor(a) principal: Costa, Gonçalo Simões da
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/94983
Resumo: Dissertation presented as a partial requirement for obtaining the Master’s degree in Information Management, with a specialization in Marketing Intelligence
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spelling The influence of framing, ownership and naïve theories - The perceived quality of premium tech productsBrand ownershipPerceived quality and naive beliefsDissertation presented as a partial requirement for obtaining the Master’s degree in Information Management, with a specialization in Marketing IntelligenceResearch shows that what happens in our minds is usually different when compared what actually happens in reality, we may not be as knowledgeable as we think we are and how frames affect us. To find a solution, we designed two experiments. The first experiment was designed to understand how bias, previously created inferences and ownership affects the way see the photographs taken by a smartphone. The second experiment, based on the first one, was designed to understand how the perception can be changed by adding an additional naïve theory, in specific, popularity and exclusivity. Both studies support the argument that brand ownership impacts how consumers perceive tech products, like smartphones, and has an influence that leads to new bias and quality perceptions. The findings have important contributions for branding and naïve beliefs literature, having implications for marketing practice.Pinto, Diego CostaRUNCosta, Gonçalo Simões da2023-03-05T01:30:47Z2020-03-052020-03-05T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/94983TID:202468488enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:43:00Zoai:run.unl.pt:10362/94983Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:38:10.783912Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The influence of framing, ownership and naïve theories - The perceived quality of premium tech products
title The influence of framing, ownership and naïve theories - The perceived quality of premium tech products
spellingShingle The influence of framing, ownership and naïve theories - The perceived quality of premium tech products
Costa, Gonçalo Simões da
Brand ownership
Perceived quality and naive beliefs
title_short The influence of framing, ownership and naïve theories - The perceived quality of premium tech products
title_full The influence of framing, ownership and naïve theories - The perceived quality of premium tech products
title_fullStr The influence of framing, ownership and naïve theories - The perceived quality of premium tech products
title_full_unstemmed The influence of framing, ownership and naïve theories - The perceived quality of premium tech products
title_sort The influence of framing, ownership and naïve theories - The perceived quality of premium tech products
author Costa, Gonçalo Simões da
author_facet Costa, Gonçalo Simões da
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Costa, Gonçalo Simões da
dc.subject.por.fl_str_mv Brand ownership
Perceived quality and naive beliefs
topic Brand ownership
Perceived quality and naive beliefs
description Dissertation presented as a partial requirement for obtaining the Master’s degree in Information Management, with a specialization in Marketing Intelligence
publishDate 2020
dc.date.none.fl_str_mv 2020-03-05
2020-03-05T00:00:00Z
2023-03-05T01:30:47Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/94983
TID:202468488
url http://hdl.handle.net/10362/94983
identifier_str_mv TID:202468488
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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