Managing reputational risk at Bosch car multimedia - Portugal: Creating safety nets through corporate communication programs
Autor(a) principal: | |
---|---|
Data de Publicação: | 2015 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542015000300003 |
Resumo: | The renewed focus on the study of corporate reputation shows an increasing acknowledgement that this intangible asset has a strong role to play in a company's ability to thrive. Notwithstanding, managing the reputation of an organization seems to be a difficult task, or one that is neglected by most executive managers, who fail to defend their companies from crisis situations. In this paper, our purpose is to analyze the corporate communication programs of the company Bosch Car Multimedia - Braga (Portugal) and thereby gain a deeper understanding of the role played by ‘safety nets' in managing reputational risk and preventing crisis scenarios at a local level. In this context, we conducted a study in order to analyze the state of the art of BCMP's corporate communication programs, which were created locally with the aim of contributing to the development of ‘safety nets'. BCMP is an interesting case for study and debate with respect to reputational risk and crisis communication, along with the development of ‘safety nets'the company has to face the challenge of combining a centralized communication structure (based in Germany) with a strong and demanding union workforce. |
id |
RCAP_26a35cf091ceb35aab9053c63cbd639c |
---|---|
oai_identifier_str |
oai:scielo:S1646-59542015000300003 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Managing reputational risk at Bosch car multimedia - Portugal: Creating safety nets through corporate communication programsCorporate CommunicationCorporate ReputationReputational RiskCrisis CommunicationSafety NetsThe renewed focus on the study of corporate reputation shows an increasing acknowledgement that this intangible asset has a strong role to play in a company's ability to thrive. Notwithstanding, managing the reputation of an organization seems to be a difficult task, or one that is neglected by most executive managers, who fail to defend their companies from crisis situations. In this paper, our purpose is to analyze the corporate communication programs of the company Bosch Car Multimedia - Braga (Portugal) and thereby gain a deeper understanding of the role played by ‘safety nets' in managing reputational risk and preventing crisis scenarios at a local level. In this context, we conducted a study in order to analyze the state of the art of BCMP's corporate communication programs, which were created locally with the aim of contributing to the development of ‘safety nets'. BCMP is an interesting case for study and debate with respect to reputational risk and crisis communication, along with the development of ‘safety nets'the company has to face the challenge of combining a centralized communication structure (based in Germany) with a strong and demanding union workforce.OberCom2015-09-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542015000300003Observatorio (OBS*) v.9 n.3 2015reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542015000300003Salgado,PauloRuão,TeresaMachado,Susanainfo:eu-repo/semantics/openAccess2024-02-06T17:22:09Zoai:scielo:S1646-59542015000300003Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:28:55.875866Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Managing reputational risk at Bosch car multimedia - Portugal: Creating safety nets through corporate communication programs |
title |
Managing reputational risk at Bosch car multimedia - Portugal: Creating safety nets through corporate communication programs |
spellingShingle |
Managing reputational risk at Bosch car multimedia - Portugal: Creating safety nets through corporate communication programs Salgado,Paulo Corporate Communication Corporate Reputation Reputational Risk Crisis Communication Safety Nets |
title_short |
Managing reputational risk at Bosch car multimedia - Portugal: Creating safety nets through corporate communication programs |
title_full |
Managing reputational risk at Bosch car multimedia - Portugal: Creating safety nets through corporate communication programs |
title_fullStr |
Managing reputational risk at Bosch car multimedia - Portugal: Creating safety nets through corporate communication programs |
title_full_unstemmed |
Managing reputational risk at Bosch car multimedia - Portugal: Creating safety nets through corporate communication programs |
title_sort |
Managing reputational risk at Bosch car multimedia - Portugal: Creating safety nets through corporate communication programs |
author |
Salgado,Paulo |
author_facet |
Salgado,Paulo Ruão,Teresa Machado,Susana |
author_role |
author |
author2 |
Ruão,Teresa Machado,Susana |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Salgado,Paulo Ruão,Teresa Machado,Susana |
dc.subject.por.fl_str_mv |
Corporate Communication Corporate Reputation Reputational Risk Crisis Communication Safety Nets |
topic |
Corporate Communication Corporate Reputation Reputational Risk Crisis Communication Safety Nets |
description |
The renewed focus on the study of corporate reputation shows an increasing acknowledgement that this intangible asset has a strong role to play in a company's ability to thrive. Notwithstanding, managing the reputation of an organization seems to be a difficult task, or one that is neglected by most executive managers, who fail to defend their companies from crisis situations. In this paper, our purpose is to analyze the corporate communication programs of the company Bosch Car Multimedia - Braga (Portugal) and thereby gain a deeper understanding of the role played by ‘safety nets' in managing reputational risk and preventing crisis scenarios at a local level. In this context, we conducted a study in order to analyze the state of the art of BCMP's corporate communication programs, which were created locally with the aim of contributing to the development of ‘safety nets'. BCMP is an interesting case for study and debate with respect to reputational risk and crisis communication, along with the development of ‘safety nets'the company has to face the challenge of combining a centralized communication structure (based in Germany) with a strong and demanding union workforce. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-09-01 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542015000300003 |
url |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542015000300003 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542015000300003 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
OberCom |
publisher.none.fl_str_mv |
OberCom |
dc.source.none.fl_str_mv |
Observatorio (OBS*) v.9 n.3 2015 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799137358087454720 |