Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/8928 |
Resumo: | This study seeks to point out the main psychographic determinants of private-label brand proneness in a specific industry: the Portuguese yogurt market. This is a booming industry for store brands in Portugal, which account for nearly half of the total market share. An in-depth interview was held with a sales and marketing expert of the leading yogurt company in Portugal. Next, we conducted a survey targeting consumers of yogurt. Based on the results of a Tobit regression, we conclude that consumers base their decisions about private label versus national brands on three different types of variables: price-related variables, quality-related variables and variables related to involvement with the product category. Managerial implications are also discussed. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt marketPrivate labelsPsychographicsTobit regressionYogurtThis study seeks to point out the main psychographic determinants of private-label brand proneness in a specific industry: the Portuguese yogurt market. This is a booming industry for store brands in Portugal, which account for nearly half of the total market share. An in-depth interview was held with a sales and marketing expert of the leading yogurt company in Portugal. Next, we conducted a survey targeting consumers of yogurt. Based on the results of a Tobit regression, we conclude that consumers base their decisions about private label versus national brands on three different types of variables: price-related variables, quality-related variables and variables related to involvement with the product category. Managerial implications are also discussed.Escola Superior de Gestão, Hotelaria e Turismo. Universidade do Algarve2015-05-14T15:11:36Z2015-01-01T00:00:00Z20152019-05-02T13:05:51Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/8928eng2182-8458Brochado, A.Marques, S.Mendes, P.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:52:51Zoai:repositorio.iscte-iul.pt:10071/8928Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:26:24.113318Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market |
title |
Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market |
spellingShingle |
Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market Brochado, A. Private labels Psychographics Tobit regression Yogurt |
title_short |
Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market |
title_full |
Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market |
title_fullStr |
Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market |
title_full_unstemmed |
Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market |
title_sort |
Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market |
author |
Brochado, A. |
author_facet |
Brochado, A. Marques, S. Mendes, P. |
author_role |
author |
author2 |
Marques, S. Mendes, P. |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Brochado, A. Marques, S. Mendes, P. |
dc.subject.por.fl_str_mv |
Private labels Psychographics Tobit regression Yogurt |
topic |
Private labels Psychographics Tobit regression Yogurt |
description |
This study seeks to point out the main psychographic determinants of private-label brand proneness in a specific industry: the Portuguese yogurt market. This is a booming industry for store brands in Portugal, which account for nearly half of the total market share. An in-depth interview was held with a sales and marketing expert of the leading yogurt company in Portugal. Next, we conducted a survey targeting consumers of yogurt. Based on the results of a Tobit regression, we conclude that consumers base their decisions about private label versus national brands on three different types of variables: price-related variables, quality-related variables and variables related to involvement with the product category. Managerial implications are also discussed. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-05-14T15:11:36Z 2015-01-01T00:00:00Z 2015 2019-05-02T13:05:51Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/8928 |
url |
http://hdl.handle.net/10071/8928 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
2182-8458 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Gestão, Hotelaria e Turismo. Universidade do Algarve |
publisher.none.fl_str_mv |
Escola Superior de Gestão, Hotelaria e Turismo. Universidade do Algarve |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
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1799134826929848320 |