Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market

Detalhes bibliográficos
Autor(a) principal: Brochado, Ana Oliveira
Data de Publicação: 2015
Outros Autores: Marques, Susana Henriques, Mendes, Pedro
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/768
Resumo: This study seeks to point out the main psychographic determinants of private-label brand proneness in a specific industry: the Portuguese yogurt market. This is a booming industry for store brands in Portugal, which account for nearly half of the total market share. An in-depth interview was held with a sales and marketing expert of the leading yogurt company in Portugal. Next, we conducted a survey targeting consumers of yogurt. Based on the results of a Tobit regression, we conclude that consumers base their decisions about private label versus national brands on three different types of variables: price-related variables, quality-related variables and variables related to involvement with the product category. Managerial implications are also discussed.
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spelling Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt marketPrivate labels, psychographics, Tobit regression, yogurt.This study seeks to point out the main psychographic determinants of private-label brand proneness in a specific industry: the Portuguese yogurt market. This is a booming industry for store brands in Portugal, which account for nearly half of the total market share. An in-depth interview was held with a sales and marketing expert of the leading yogurt company in Portugal. Next, we conducted a survey targeting consumers of yogurt. Based on the results of a Tobit regression, we conclude that consumers base their decisions about private label versus national brands on three different types of variables: price-related variables, quality-related variables and variables related to involvement with the product category. Managerial implications are also discussed.University of Algarve2015-03-10T00:00:00Zjournal articlejournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/768oai:ojs.pkp.sfu.ca:article/768Revista Encontros Científicos - Tourism & Management Studies; Vol 11, No 1 (2015); 136-145Tourism & Management Studies; Vol 11, No 1 (2015); 136-145Tourism & Management Studies; Vol 11, No 1 (2015); 136-145Revista Encontros Científicos - Tourism & Management Studies; Vol 11, No 1 (2015); 136-1452182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/768https://tmstudies.net/index.php/ectms/article/view/768/1291Copyright (c) 2016 Tourism & Management Studieshttp://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessBrochado, Ana OliveiraMarques, Susana HenriquesMendes, Pedro2022-10-05T04:16:43ZPortal AgregadorONG
dc.title.none.fl_str_mv Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market
title Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market
spellingShingle Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market
Brochado, Ana Oliveira
Private labels, psychographics, Tobit regression, yogurt.
title_short Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market
title_full Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market
title_fullStr Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market
title_full_unstemmed Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market
title_sort Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market
author Brochado, Ana Oliveira
author_facet Brochado, Ana Oliveira
Marques, Susana Henriques
Mendes, Pedro
author_role author
author2 Marques, Susana Henriques
Mendes, Pedro
author2_role author
author
dc.contributor.author.fl_str_mv Brochado, Ana Oliveira
Marques, Susana Henriques
Mendes, Pedro
dc.subject.por.fl_str_mv Private labels, psychographics, Tobit regression, yogurt.
topic Private labels, psychographics, Tobit regression, yogurt.
description This study seeks to point out the main psychographic determinants of private-label brand proneness in a specific industry: the Portuguese yogurt market. This is a booming industry for store brands in Portugal, which account for nearly half of the total market share. An in-depth interview was held with a sales and marketing expert of the leading yogurt company in Portugal. Next, we conducted a survey targeting consumers of yogurt. Based on the results of a Tobit regression, we conclude that consumers base their decisions about private label versus national brands on three different types of variables: price-related variables, quality-related variables and variables related to involvement with the product category. Managerial implications are also discussed.
publishDate 2015
dc.date.none.fl_str_mv 2015-03-10T00:00:00Z
dc.type.driver.fl_str_mv journal article
journal article
journal article
info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/768
oai:ojs.pkp.sfu.ca:article/768
url https://tmstudies.net/index.php/ectms/article/view/768
identifier_str_mv oai:ojs.pkp.sfu.ca:article/768
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/768
https://tmstudies.net/index.php/ectms/article/view/768/1291
dc.rights.driver.fl_str_mv Copyright (c) 2016 Tourism & Management Studies
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Tourism & Management Studies
http://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; Vol 11, No 1 (2015); 136-145
Tourism & Management Studies; Vol 11, No 1 (2015); 136-145
Tourism & Management Studies; Vol 11, No 1 (2015); 136-145
Revista Encontros Científicos - Tourism & Management Studies; Vol 11, No 1 (2015); 136-145
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv
repository.mail.fl_str_mv
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