Augmented reality and the interest for consumers in their buying process
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/11849 |
Resumo: | The purpose of this study is to understand if a technology that is recently available for the majority of the consumers, like Augmented Reality, can be an interesting component in their buying process, and at the same time understand if this technology can be used by the companies to effectively reach the customers. Augmented Reality is a technology that mixes the real and virtual worlds through proper devices and applications, generating augmented content that is not possible to see without the devices, and it is recently being used by the companies in campaigns and in different ways to promote their products and brands. From conducting this study, it is possible to understand that the consumers are open to embrace this new technology in their daily lives, and use them in their buying process not only to have fun and entertainment, but also to get discount opportunities before buying a product. It is also understandable that by using this technology to promote products and create new campaigns, the companies can establish a strong relation/connection with the customers by reaching them in different and original ways, getting their attention and participation in specific campaigns. |
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Augmented reality and the interest for consumers in their buying processDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe purpose of this study is to understand if a technology that is recently available for the majority of the consumers, like Augmented Reality, can be an interesting component in their buying process, and at the same time understand if this technology can be used by the companies to effectively reach the customers. Augmented Reality is a technology that mixes the real and virtual worlds through proper devices and applications, generating augmented content that is not possible to see without the devices, and it is recently being used by the companies in campaigns and in different ways to promote their products and brands. From conducting this study, it is possible to understand that the consumers are open to embrace this new technology in their daily lives, and use them in their buying process not only to have fun and entertainment, but also to get discount opportunities before buying a product. It is also understandable that by using this technology to promote products and create new campaigns, the companies can establish a strong relation/connection with the customers by reaching them in different and original ways, getting their attention and participation in specific campaigns.Amaral, Paulo Cardoso doVeritati - Repositório Institucional da Universidade Católica PortuguesaCorreia, Luís Filipe de Oliveira2013-07-03T13:38:44Z2013-05-1020132013-05-10T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/11849TID:201090627enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-19T01:35:49Zoai:repositorio.ucp.pt:10400.14/11849Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:09:36.497847Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Augmented reality and the interest for consumers in their buying process |
title |
Augmented reality and the interest for consumers in their buying process |
spellingShingle |
Augmented reality and the interest for consumers in their buying process Correia, Luís Filipe de Oliveira Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Augmented reality and the interest for consumers in their buying process |
title_full |
Augmented reality and the interest for consumers in their buying process |
title_fullStr |
Augmented reality and the interest for consumers in their buying process |
title_full_unstemmed |
Augmented reality and the interest for consumers in their buying process |
title_sort |
Augmented reality and the interest for consumers in their buying process |
author |
Correia, Luís Filipe de Oliveira |
author_facet |
Correia, Luís Filipe de Oliveira |
author_role |
author |
dc.contributor.none.fl_str_mv |
Amaral, Paulo Cardoso do Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Correia, Luís Filipe de Oliveira |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The purpose of this study is to understand if a technology that is recently available for the majority of the consumers, like Augmented Reality, can be an interesting component in their buying process, and at the same time understand if this technology can be used by the companies to effectively reach the customers. Augmented Reality is a technology that mixes the real and virtual worlds through proper devices and applications, generating augmented content that is not possible to see without the devices, and it is recently being used by the companies in campaigns and in different ways to promote their products and brands. From conducting this study, it is possible to understand that the consumers are open to embrace this new technology in their daily lives, and use them in their buying process not only to have fun and entertainment, but also to get discount opportunities before buying a product. It is also understandable that by using this technology to promote products and create new campaigns, the companies can establish a strong relation/connection with the customers by reaching them in different and original ways, getting their attention and participation in specific campaigns. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-07-03T13:38:44Z 2013-05-10 2013 2013-05-10T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/11849 TID:201090627 |
url |
http://hdl.handle.net/10400.14/11849 |
identifier_str_mv |
TID:201090627 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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