Gaming as a subscription : analysis of portuguese gaming consumers perspectives on access-based gaming subscriptions
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/38227 |
Resumo: | Gaming subscriptions have grown immensely since the gaming industry became more digital, and access-based subscriptions are no exception. With the entrance and rebranding of companies in the Portuguese gaming subscription market, it is now essential to study the consumers’ perspectives. This dissertation aims to do just that by looking at drivers, barriers, and willingness to pay for these services. First, a literature review was created to discover the initial hypothesis, followed by ten individual interviews to seek if they were confirmed and to discover potential new ones. Subsequently, an online survey was created that gathered 225 valid answers and confirmed some of the hypotheses thought beforehand. Findings showed that the main drivers for the service are the number of games, service quality and usage frequency, while the main barrier are the division of games between subscriptions. Furthermore, the average willingness to pay for these services is 7,80 euros per month, higher than some currently available services and more than the average spent in gaming in Europe. Differences in opinions were also found between who has the subscription and who does not. To conclude, strategies were created and thought to improve the adoption of access-based gaming subscriptions and the competitiveness of players in the market. |
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Gaming as a subscription : analysis of portuguese gaming consumers perspectives on access-based gaming subscriptionsSubscriptionAccess-based serviceGaming subscriptionPortuguese gamersSubscriçõesServiço de acessoSubscrições em jogosGamers portugueseDomínio/Área Científica::Ciências Sociais::Economia e GestãoGaming subscriptions have grown immensely since the gaming industry became more digital, and access-based subscriptions are no exception. With the entrance and rebranding of companies in the Portuguese gaming subscription market, it is now essential to study the consumers’ perspectives. This dissertation aims to do just that by looking at drivers, barriers, and willingness to pay for these services. First, a literature review was created to discover the initial hypothesis, followed by ten individual interviews to seek if they were confirmed and to discover potential new ones. Subsequently, an online survey was created that gathered 225 valid answers and confirmed some of the hypotheses thought beforehand. Findings showed that the main drivers for the service are the number of games, service quality and usage frequency, while the main barrier are the division of games between subscriptions. Furthermore, the average willingness to pay for these services is 7,80 euros per month, higher than some currently available services and more than the average spent in gaming in Europe. Differences in opinions were also found between who has the subscription and who does not. To conclude, strategies were created and thought to improve the adoption of access-based gaming subscriptions and the competitiveness of players in the market.Subscrições de jogos têm crescido substancialmente desde que a indústria de jogos se tornou mais digital, e as subscrições de acesso de jogos não são a exceção. Com a entrada e rebranding de empresas no mercado português de subscrições de jogos, é essencial estudar as perspetivas dos consumidores. Esta dissertação pretende estudar as mesmas a partir da identificação de razões, barreiras e disposições para pagar por estes serviços. Primeiramente, foi realizada uma revisão de literatura para descobrir as hipóteses iniciais, seguida de dez entrevistas para confirmar as mesmas e, potencialmente, descobrir novas. Depois, um questionário online foi criado que gerou 225 respostas válidas e que confirmou algumas das hipóteses previamente pensadas. Resultados mostram que as principais razões para subscrever são o número de jogos, qualidade do serviço e frequência de uso, enquanto a principal barreira é a divisão dos jogos pelas subscrições. Além disto, a média de disposição para pagar é de 7,80 euros por mês, o que é mais do cobrado por alguns dos serviços disponíveis e da média gasta em jogos na Europa. Também foram encontradas diferenças de opinião entre quem tem subscrição e quem não tem. Para concluir, foram criadas e pensadas estratégias para melhorar a adoção de subscrições de acesso de jogos e a competitividade das empresas neste mercado.Rita, Miguel Fontes Casegas CorreiaVeritati - Repositório Institucional da Universidade Católica PortuguesaRafael, Alexandre Miguel McCall2022-07-15T14:22:25Z2022-01-312021-122022-01-31T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/38227TID:202964876enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:43:43Zoai:repositorio.ucp.pt:10400.14/38227Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:31:09.711514Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Gaming as a subscription : analysis of portuguese gaming consumers perspectives on access-based gaming subscriptions |
title |
Gaming as a subscription : analysis of portuguese gaming consumers perspectives on access-based gaming subscriptions |
spellingShingle |
Gaming as a subscription : analysis of portuguese gaming consumers perspectives on access-based gaming subscriptions Rafael, Alexandre Miguel McCall Subscription Access-based service Gaming subscription Portuguese gamers Subscrições Serviço de acesso Subscrições em jogos Gamers portuguese Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Gaming as a subscription : analysis of portuguese gaming consumers perspectives on access-based gaming subscriptions |
title_full |
Gaming as a subscription : analysis of portuguese gaming consumers perspectives on access-based gaming subscriptions |
title_fullStr |
Gaming as a subscription : analysis of portuguese gaming consumers perspectives on access-based gaming subscriptions |
title_full_unstemmed |
Gaming as a subscription : analysis of portuguese gaming consumers perspectives on access-based gaming subscriptions |
title_sort |
Gaming as a subscription : analysis of portuguese gaming consumers perspectives on access-based gaming subscriptions |
author |
Rafael, Alexandre Miguel McCall |
author_facet |
Rafael, Alexandre Miguel McCall |
author_role |
author |
dc.contributor.none.fl_str_mv |
Rita, Miguel Fontes Casegas Correia Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Rafael, Alexandre Miguel McCall |
dc.subject.por.fl_str_mv |
Subscription Access-based service Gaming subscription Portuguese gamers Subscrições Serviço de acesso Subscrições em jogos Gamers portuguese Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Subscription Access-based service Gaming subscription Portuguese gamers Subscrições Serviço de acesso Subscrições em jogos Gamers portuguese Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Gaming subscriptions have grown immensely since the gaming industry became more digital, and access-based subscriptions are no exception. With the entrance and rebranding of companies in the Portuguese gaming subscription market, it is now essential to study the consumers’ perspectives. This dissertation aims to do just that by looking at drivers, barriers, and willingness to pay for these services. First, a literature review was created to discover the initial hypothesis, followed by ten individual interviews to seek if they were confirmed and to discover potential new ones. Subsequently, an online survey was created that gathered 225 valid answers and confirmed some of the hypotheses thought beforehand. Findings showed that the main drivers for the service are the number of games, service quality and usage frequency, while the main barrier are the division of games between subscriptions. Furthermore, the average willingness to pay for these services is 7,80 euros per month, higher than some currently available services and more than the average spent in gaming in Europe. Differences in opinions were also found between who has the subscription and who does not. To conclude, strategies were created and thought to improve the adoption of access-based gaming subscriptions and the competitiveness of players in the market. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12 2022-07-15T14:22:25Z 2022-01-31 2022-01-31T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/38227 TID:202964876 |
url |
http://hdl.handle.net/10400.14/38227 |
identifier_str_mv |
TID:202964876 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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