Strategic business models of platform providers in the video gaming industry - cloud gaming customer segmentation analysis

Detalhes bibliográficos
Autor(a) principal: Pritzl, Julia Anne - Marie
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/158113
Resumo: This work project examines the evolution and variation of business models within the online video gaming platform industry. In the present paper, an in-depth analysis of the recent business model of cloud gaming is provided. With large gaming audiences that differ in needs and preferences, segmentation should occur based on gamer type. The analysis reveals a large potential, especially within the non-gamer and casual gamer segments. Further, advantages and weaknesses of the business model are outlined, and overriding recommendations are presented to strategically optimize it. To conclude, key insights and limitations as well as future research are discussed.
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spelling Strategic business models of platform providers in the video gaming industry - cloud gaming customer segmentation analysisBusiness modelCloud gamingSegmentationGamer archetypesCore gamersCasual gamersDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project examines the evolution and variation of business models within the online video gaming platform industry. In the present paper, an in-depth analysis of the recent business model of cloud gaming is provided. With large gaming audiences that differ in needs and preferences, segmentation should occur based on gamer type. The analysis reveals a large potential, especially within the non-gamer and casual gamer segments. Further, advantages and weaknesses of the business model are outlined, and overriding recommendations are presented to strategically optimize it. To conclude, key insights and limitations as well as future research are discussed.Okhmatovskiy, IlyaRUNPritzl, Julia Anne - Marie2023-09-22T11:04:02Z2023-01-182023-01-182023-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/158113TID:203313917enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:40:24Zoai:run.unl.pt:10362/158113Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:56:59.588734Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Strategic business models of platform providers in the video gaming industry - cloud gaming customer segmentation analysis
title Strategic business models of platform providers in the video gaming industry - cloud gaming customer segmentation analysis
spellingShingle Strategic business models of platform providers in the video gaming industry - cloud gaming customer segmentation analysis
Pritzl, Julia Anne - Marie
Business model
Cloud gaming
Segmentation
Gamer archetypes
Core gamers
Casual gamers
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Strategic business models of platform providers in the video gaming industry - cloud gaming customer segmentation analysis
title_full Strategic business models of platform providers in the video gaming industry - cloud gaming customer segmentation analysis
title_fullStr Strategic business models of platform providers in the video gaming industry - cloud gaming customer segmentation analysis
title_full_unstemmed Strategic business models of platform providers in the video gaming industry - cloud gaming customer segmentation analysis
title_sort Strategic business models of platform providers in the video gaming industry - cloud gaming customer segmentation analysis
author Pritzl, Julia Anne - Marie
author_facet Pritzl, Julia Anne - Marie
author_role author
dc.contributor.none.fl_str_mv Okhmatovskiy, Ilya
RUN
dc.contributor.author.fl_str_mv Pritzl, Julia Anne - Marie
dc.subject.por.fl_str_mv Business model
Cloud gaming
Segmentation
Gamer archetypes
Core gamers
Casual gamers
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Business model
Cloud gaming
Segmentation
Gamer archetypes
Core gamers
Casual gamers
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project examines the evolution and variation of business models within the online video gaming platform industry. In the present paper, an in-depth analysis of the recent business model of cloud gaming is provided. With large gaming audiences that differ in needs and preferences, segmentation should occur based on gamer type. The analysis reveals a large potential, especially within the non-gamer and casual gamer segments. Further, advantages and weaknesses of the business model are outlined, and overriding recommendations are presented to strategically optimize it. To conclude, key insights and limitations as well as future research are discussed.
publishDate 2023
dc.date.none.fl_str_mv 2023-09-22T11:04:02Z
2023-01-18
2023-01-18
2023-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/158113
TID:203313917
url http://hdl.handle.net/10362/158113
identifier_str_mv TID:203313917
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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