Business plan: subscriptions management fintech

• Autor(a) principal: Ferraz, António Maria Romão
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/28733
• topic: Digital payments; Subscriptions; Fintech; Pagamentos digitais; Subscrições

Digital payments have had extreme development over the last few years, and the subscription market had exponential growth. However, they never crossed paths in development, leaving customers with the same existing payment methods. The world is shifting from ownership to membership, and the subscription business model market forecasts to keep growing significantly. This statement is easily verified when not only companies try to adopt the subscription service model but also clients change their consuming habits, opting for this type of service or even acquiring products through subscription to lower their cost. With all these consumer and company efforts to embrace this model, some questions need to be addressed. Namely, why is it only possible for one user to pay for the subscription when most of them are shared? Why financial providers are yet to tackle this specific sector? In conclusion, the business plan development and the financial analysis results demonstrate that it only makes sense to introduce a solution that solves the identified problem.