Internationalization strategy of Altis Hotels to Madrid, Spain
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2013 |
| Tipo de documento: | Dissertação |
| Idioma: | eng |
| Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Texto Completo: | http://hdl.handle.net/10362/9794 |
Resumo: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| id |
RCAP_2c46624cd2cf06496b7073b1228432bd |
|---|---|
| oai_identifier_str |
oai:run.unl.pt:10362/9794 |
| network_acronym_str |
RCAP |
| network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| repository_id_str |
7160 |
| spelling |
Internationalization strategy of Altis Hotels to Madrid, SpainAltis HotelsHotel industryInternationalization strategySpainA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsAltis Hotels Group is a successful family owned hotel group that holds a portfolio of several hotels in Lisbon, Portugal. Despite the success in the Portuguese market, aspects 3 such as the current economic crisis led Altis to consider the option of internationalizing and exploring opportunities in new markets. Initially, the company’s competitiveness in the Portuguese market was analysed in order to understand whether it has the necessary skills to pursue internationalization. This analysis was followed by a macro-environmental study of the country of destiny - Spain, and an analysis of characteristics of the hotel industry as well as opportunities to be explored in the city of Madrid. In the end, taking into account all of the previously mentioned analysis, an implementation plan is proposed.NSBE - UNLDahab, SóniaSoeiro, Filipe CastroRUNNunes, Joana Raquel Augusto2013-06-05T10:21:19Z2013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9794enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:43:05Zoai:run.unl.pt:10362/9794Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:02.236860Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
| dc.title.none.fl_str_mv |
Internationalization strategy of Altis Hotels to Madrid, Spain |
| title |
Internationalization strategy of Altis Hotels to Madrid, Spain |
| spellingShingle |
Internationalization strategy of Altis Hotels to Madrid, Spain Nunes, Joana Raquel Augusto Altis Hotels Hotel industry Internationalization strategy Spain |
| title_short |
Internationalization strategy of Altis Hotels to Madrid, Spain |
| title_full |
Internationalization strategy of Altis Hotels to Madrid, Spain |
| title_fullStr |
Internationalization strategy of Altis Hotels to Madrid, Spain |
| title_full_unstemmed |
Internationalization strategy of Altis Hotels to Madrid, Spain |
| title_sort |
Internationalization strategy of Altis Hotels to Madrid, Spain |
| author |
Nunes, Joana Raquel Augusto |
| author_facet |
Nunes, Joana Raquel Augusto |
| author_role |
author |
| dc.contributor.none.fl_str_mv |
Dahab, Sónia Soeiro, Filipe Castro RUN |
| dc.contributor.author.fl_str_mv |
Nunes, Joana Raquel Augusto |
| dc.subject.por.fl_str_mv |
Altis Hotels Hotel industry Internationalization strategy Spain |
| topic |
Altis Hotels Hotel industry Internationalization strategy Spain |
| description |
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| publishDate |
2013 |
| dc.date.none.fl_str_mv |
2013-06-05T10:21:19Z 2013-01 2013-01-01T00:00:00Z |
| dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
| dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
| format |
masterThesis |
| status_str |
publishedVersion |
| dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/9794 |
| url |
http://hdl.handle.net/10362/9794 |
| dc.language.iso.fl_str_mv |
eng |
| language |
eng |
| dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
application/pdf |
| dc.publisher.none.fl_str_mv |
NSBE - UNL |
| publisher.none.fl_str_mv |
NSBE - UNL |
| dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
| instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
| instacron_str |
RCAAP |
| institution |
RCAAP |
| reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
| repository.mail.fl_str_mv |
|
| _version_ |
1799137834596040704 |