SME competitiveness: an internationalization strategy for Dom Pedro Hotels

Detalhes bibliográficos
Autor(a) principal: Feldmann, Hannah Henrike
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17552
Resumo: This paper studies the internationalization process of Dom Pedro to South Brazil. The company’s strategy is critically assessed and it is argued that a professionalization of corporate strategic planning is needed regarding further internationalization. This finding combined with a regional macro environment and hotel industry scanning helps deriving success factors for an expansion to South Brazil. Building on those factors, the market is analyzed regarding the most favorable hotel location and typology and an implementation plan is proposed. It is concluded that a business hotel in Porto Alegre represents a reasonable investment opportunity, if connected to an improved strategic planning.
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spelling SME competitiveness: an internationalization strategy for Dom Pedro HotelsSME hotel investmentInternationalization strategyPortuguese hotel chainSouth Brazilian hotel industryDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper studies the internationalization process of Dom Pedro to South Brazil. The company’s strategy is critically assessed and it is argued that a professionalization of corporate strategic planning is needed regarding further internationalization. This finding combined with a regional macro environment and hotel industry scanning helps deriving success factors for an expansion to South Brazil. Building on those factors, the market is analyzed regarding the most favorable hotel location and typology and an implementation plan is proposed. It is concluded that a business hotel in Porto Alegre represents a reasonable investment opportunity, if connected to an improved strategic planning.Dahab, SóniaSoeiro, Filipe CastroRUNFeldmann, Hannah Henrike2016-05-25T10:14:57Z2013-012013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17552enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:38Zoai:run.unl.pt:10362/17552Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:03.439562Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv SME competitiveness: an internationalization strategy for Dom Pedro Hotels
title SME competitiveness: an internationalization strategy for Dom Pedro Hotels
spellingShingle SME competitiveness: an internationalization strategy for Dom Pedro Hotels
Feldmann, Hannah Henrike
SME hotel investment
Internationalization strategy
Portuguese hotel chain
South Brazilian hotel industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short SME competitiveness: an internationalization strategy for Dom Pedro Hotels
title_full SME competitiveness: an internationalization strategy for Dom Pedro Hotels
title_fullStr SME competitiveness: an internationalization strategy for Dom Pedro Hotels
title_full_unstemmed SME competitiveness: an internationalization strategy for Dom Pedro Hotels
title_sort SME competitiveness: an internationalization strategy for Dom Pedro Hotels
author Feldmann, Hannah Henrike
author_facet Feldmann, Hannah Henrike
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Feldmann, Hannah Henrike
dc.subject.por.fl_str_mv SME hotel investment
Internationalization strategy
Portuguese hotel chain
South Brazilian hotel industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic SME hotel investment
Internationalization strategy
Portuguese hotel chain
South Brazilian hotel industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper studies the internationalization process of Dom Pedro to South Brazil. The company’s strategy is critically assessed and it is argued that a professionalization of corporate strategic planning is needed regarding further internationalization. This finding combined with a regional macro environment and hotel industry scanning helps deriving success factors for an expansion to South Brazil. Building on those factors, the market is analyzed regarding the most favorable hotel location and typology and an implementation plan is proposed. It is concluded that a business hotel in Porto Alegre represents a reasonable investment opportunity, if connected to an improved strategic planning.
publishDate 2013
dc.date.none.fl_str_mv 2013-01
2013-01
2013-01-01T00:00:00Z
2016-05-25T10:14:57Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17552
url http://hdl.handle.net/10362/17552
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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