Symington family estates : how to mitigate buyers’ bargaining power?

• Autor(a) principal: Correia, Maria Manuela Caldas Canedo Regadas
• Data de Publicação: 2017
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/23510
• topic: Supply chain; Bargaining power; Wine and spirits industry; Canais de distribuição; Poder negocial; Indústria vinho e bebidas espirituosas; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Port wine is a traditional Portuguese beverage that can only be produced in Douro Demarcated Region. The Portuguese consumption has been increasing while the exports have been decreasing. In terms of value the market as sustained its position due to an increase of sales in the special categories. This dissertation aims to assess the challenges SFE, one of the biggest Port producers, has been facing in its relationship with large retailers – super and hyper markets. The latter impose some pressures to the former, mainly through their bargaining power, resultant from a dependency on retailers. Price is the main variable of dependency, with implications on SFE’s profitability and economic performance. In order to mitigate such pressures and to ensure the future sustainability of SFE, the analysis here conducted will attempt on provide and summarize the drivers of this unbalanced power amongst the players, as well as, some solutions to mitigate them.