Determinants for the commitment relationship maintenance between the alumni and the alma mater
Autor(a) principal: | |
---|---|
Data de Publicação: | 2017 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.1/14701 |
Resumo: | This study aims to find determinants for the commitment relationship between alumni and alma mater. Based on the literature, satisfaction and image are proposed as drivers of commitment. A survey applied to 2544 alumni in a Portuguese university provides data analyzed through a structural equation modeling technique. The results present 'image of education', 'image of communication' and 'satisfaction with social and academic environment' as determinants of the commitment relationship, which provide important clues for the marketers' decision-making process when developing activities geared towards alumni. This process should emphasize aspects relating to their willingness to give back, academic and relationship quality, and institutional values. Within the Higher Education market, this study underscores the need to maintain and reinforce the relationship with alumni, and contributes to the scarce Portuguese literature on alumni matters. |
id |
RCAP_2e293e9359a8802e81880f7473f51f76 |
---|---|
oai_identifier_str |
oai:sapientia.ualg.pt:10400.1/14701 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Determinants for the commitment relationship maintenance between the alumni and the alma materHigher education institutionsAlumniImageSatisfactionCommitmentStructural equation modelingThis study aims to find determinants for the commitment relationship between alumni and alma mater. Based on the literature, satisfaction and image are proposed as drivers of commitment. A survey applied to 2544 alumni in a Portuguese university provides data analyzed through a structural equation modeling technique. The results present 'image of education', 'image of communication' and 'satisfaction with social and academic environment' as determinants of the commitment relationship, which provide important clues for the marketers' decision-making process when developing activities geared towards alumni. This process should emphasize aspects relating to their willingness to give back, academic and relationship quality, and institutional values. Within the Higher Education market, this study underscores the need to maintain and reinforce the relationship with alumni, and contributes to the scarce Portuguese literature on alumni matters.Taylor & FrancisSapientiaPedro, IldaPereira, LNCarrasqueira, Helder2020-09-09T12:01:47Z2017-04-242020-09-09T10:30:58Z2017-04-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.1/14701eng0884-1241cv-prod-200082010.1080/08841241.2017.1314402info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-24T10:27:02Zoai:sapientia.ualg.pt:10400.1/14701Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:05:41.888892Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Determinants for the commitment relationship maintenance between the alumni and the alma mater |
title |
Determinants for the commitment relationship maintenance between the alumni and the alma mater |
spellingShingle |
Determinants for the commitment relationship maintenance between the alumni and the alma mater Pedro, Ilda Higher education institutions Alumni Image Satisfaction Commitment Structural equation modeling |
title_short |
Determinants for the commitment relationship maintenance between the alumni and the alma mater |
title_full |
Determinants for the commitment relationship maintenance between the alumni and the alma mater |
title_fullStr |
Determinants for the commitment relationship maintenance between the alumni and the alma mater |
title_full_unstemmed |
Determinants for the commitment relationship maintenance between the alumni and the alma mater |
title_sort |
Determinants for the commitment relationship maintenance between the alumni and the alma mater |
author |
Pedro, Ilda |
author_facet |
Pedro, Ilda Pereira, LN Carrasqueira, Helder |
author_role |
author |
author2 |
Pereira, LN Carrasqueira, Helder |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Sapientia |
dc.contributor.author.fl_str_mv |
Pedro, Ilda Pereira, LN Carrasqueira, Helder |
dc.subject.por.fl_str_mv |
Higher education institutions Alumni Image Satisfaction Commitment Structural equation modeling |
topic |
Higher education institutions Alumni Image Satisfaction Commitment Structural equation modeling |
description |
This study aims to find determinants for the commitment relationship between alumni and alma mater. Based on the literature, satisfaction and image are proposed as drivers of commitment. A survey applied to 2544 alumni in a Portuguese university provides data analyzed through a structural equation modeling technique. The results present 'image of education', 'image of communication' and 'satisfaction with social and academic environment' as determinants of the commitment relationship, which provide important clues for the marketers' decision-making process when developing activities geared towards alumni. This process should emphasize aspects relating to their willingness to give back, academic and relationship quality, and institutional values. Within the Higher Education market, this study underscores the need to maintain and reinforce the relationship with alumni, and contributes to the scarce Portuguese literature on alumni matters. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-04-24 2017-04-24T00:00:00Z 2020-09-09T12:01:47Z 2020-09-09T10:30:58Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.1/14701 |
url |
http://hdl.handle.net/10400.1/14701 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
0884-1241 cv-prod-2000820 10.1080/08841241.2017.1314402 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Taylor & Francis |
publisher.none.fl_str_mv |
Taylor & Francis |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799133296909615104 |