Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websites
Autor(a) principal: | |
---|---|
Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/13706 |
Resumo: | Companies in the fashion industry are increasingly establishing their presence online, in the form of online platforms, such as websites. However, some brands are more successful than others in selling fashion clothing online. In this perspective, the two main objectives of the dissertation are: (i) to adapt and extend the UTAUT model in the context of online shopping for fashion clothing; (ii) to compare the adapted model in two regions of Portugal and Italy. By testing the adapted model in two regions of Portugal and Italy, the study gives insights into online consumer behaviour when using fashion websites. Results are based on a survey of 312 Internet users who are familiar with fashion websites. Findings reveal that perceived website quality is the strongest predictor of online behaviour, having a positive impact on customer satisfaction, website trust and word-of-mouth. Besides, the present study explores whether online shoppers are or are not influenced by other customers’ reviews and finds evidence that online customer reviews do not impact consumers’ perceptions of online shopping usefulness. |
id |
RCAP_2eaf1ee38088386bfe294c278b7b4068 |
---|---|
oai_identifier_str |
oai:repositorio.iscte-iul.pt:10071/13706 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websitesWebsite qualityUnified theory of acceptance and use of technology (UTAUT)TrustOnline customer reviewsSatisfactionWord-of-mouthMarketingIndústria do vestuárioModaPágina webComportamento do consumidorSatisfação do clienteCompanies in the fashion industry are increasingly establishing their presence online, in the form of online platforms, such as websites. However, some brands are more successful than others in selling fashion clothing online. In this perspective, the two main objectives of the dissertation are: (i) to adapt and extend the UTAUT model in the context of online shopping for fashion clothing; (ii) to compare the adapted model in two regions of Portugal and Italy. By testing the adapted model in two regions of Portugal and Italy, the study gives insights into online consumer behaviour when using fashion websites. Results are based on a survey of 312 Internet users who are familiar with fashion websites. Findings reveal that perceived website quality is the strongest predictor of online behaviour, having a positive impact on customer satisfaction, website trust and word-of-mouth. Besides, the present study explores whether online shoppers are or are not influenced by other customers’ reviews and finds evidence that online customer reviews do not impact consumers’ perceptions of online shopping usefulness.As empresas na indústria da moda estão cada vez mais a estabelecer a sua presença online, sob a forma de plataformas online, tais como websites. No entanto, algumas marcas são melhor sucedidas do que outros na venda de roupas de moda. Nesta perspetiva, os objetivos principais da dissertação são: adaptar e estender o modelo UTAUT ao contexto de compras online para a roupa da moda; comparar o modelo adaptado em duas regiões de Portugal e de Itália. Ao testar o modelo adaptado em duas regiões de Portugal e Itália, o estudo permite obter informação sobre o comportamento do consumidor online ao usar sites de moda. Os resultados são baseados em uma pesquisa com 312 usuários de Internet que estão familiarizados com websites de moda. Os resultados mostram que a qualidade percebida do website é o mais forte determinante do comportamento online, tendo um efeito positivo na satisfação do cliente, na confiança e no passa- palavra. Além disso, o presente estudo investiga se os compradores online são ou não influenciados pelos comentários de outros clientes e encontra evidência que os comentários de clientes não têm efeito significativo na perceção dos consumidores online.2017-06-06T14:00:23Z2016-10-10T00:00:00Z2016-10-102016-09info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/13706TID:201261650engCavallero, Luisainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:53:16Zoai:repositorio.iscte-iul.pt:10071/13706Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:26:42.039183Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websites |
title |
Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websites |
spellingShingle |
Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websites Cavallero, Luisa Website quality Unified theory of acceptance and use of technology (UTAUT) Trust Online customer reviews Satisfaction Word-of-mouth Marketing Indústria do vestuário Moda Página web Comportamento do consumidor Satisfação do cliente |
title_short |
Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websites |
title_full |
Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websites |
title_fullStr |
Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websites |
title_full_unstemmed |
Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websites |
title_sort |
Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websites |
author |
Cavallero, Luisa |
author_facet |
Cavallero, Luisa |
author_role |
author |
dc.contributor.author.fl_str_mv |
Cavallero, Luisa |
dc.subject.por.fl_str_mv |
Website quality Unified theory of acceptance and use of technology (UTAUT) Trust Online customer reviews Satisfaction Word-of-mouth Marketing Indústria do vestuário Moda Página web Comportamento do consumidor Satisfação do cliente |
topic |
Website quality Unified theory of acceptance and use of technology (UTAUT) Trust Online customer reviews Satisfaction Word-of-mouth Marketing Indústria do vestuário Moda Página web Comportamento do consumidor Satisfação do cliente |
description |
Companies in the fashion industry are increasingly establishing their presence online, in the form of online platforms, such as websites. However, some brands are more successful than others in selling fashion clothing online. In this perspective, the two main objectives of the dissertation are: (i) to adapt and extend the UTAUT model in the context of online shopping for fashion clothing; (ii) to compare the adapted model in two regions of Portugal and Italy. By testing the adapted model in two regions of Portugal and Italy, the study gives insights into online consumer behaviour when using fashion websites. Results are based on a survey of 312 Internet users who are familiar with fashion websites. Findings reveal that perceived website quality is the strongest predictor of online behaviour, having a positive impact on customer satisfaction, website trust and word-of-mouth. Besides, the present study explores whether online shoppers are or are not influenced by other customers’ reviews and finds evidence that online customer reviews do not impact consumers’ perceptions of online shopping usefulness. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-10-10T00:00:00Z 2016-10-10 2016-09 2017-06-06T14:00:23Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/13706 TID:201261650 |
url |
http://hdl.handle.net/10071/13706 |
identifier_str_mv |
TID:201261650 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/octet-stream |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799134830328283136 |