flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/139084 |
Resumo: | This research paper examines the market entry process of an early-stage start-up, flace, a tech company co-created by the author of this paper after conducting customer research. Qualitative and quantitative results are shown for the market analysis and the definition of an adequate strategy for the specificities of a lean start-up. The work conducted in the presented study, supported in analytical frameworks, relevant literature, and their practical application, indicates that an early-stage tech company can break into a competitive industry with a limited marketing budget by relying on organic strategies of demand generation. |
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flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech companyMarketingMarketing strategyBusinessBusiness planEntreprenerueshipLean startupMarket-fitDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis research paper examines the market entry process of an early-stage start-up, flace, a tech company co-created by the author of this paper after conducting customer research. Qualitative and quantitative results are shown for the market analysis and the definition of an adequate strategy for the specificities of a lean start-up. The work conducted in the presented study, supported in analytical frameworks, relevant literature, and their practical application, indicates that an early-stage tech company can break into a competitive industry with a limited marketing budget by relying on organic strategies of demand generation.Major, Euclides Filipe FerreiraRUNRibeiro, Filipa Morais Canelas2022-05-31T16:43:07Z2022-01-172022-02-252022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139084TID:202998533enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:26Zoai:run.unl.pt:10362/139084Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:18.894567Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company |
title |
flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company |
spellingShingle |
flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company Ribeiro, Filipa Morais Canelas Marketing Marketing strategy Business Business plan Entreprenerueship Lean startup Market-fit Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company |
title_full |
flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company |
title_fullStr |
flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company |
title_full_unstemmed |
flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company |
title_sort |
flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company |
author |
Ribeiro, Filipa Morais Canelas |
author_facet |
Ribeiro, Filipa Morais Canelas |
author_role |
author |
dc.contributor.none.fl_str_mv |
Major, Euclides Filipe Ferreira RUN |
dc.contributor.author.fl_str_mv |
Ribeiro, Filipa Morais Canelas |
dc.subject.por.fl_str_mv |
Marketing Marketing strategy Business Business plan Entreprenerueship Lean startup Market-fit Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Marketing Marketing strategy Business Business plan Entreprenerueship Lean startup Market-fit Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This research paper examines the market entry process of an early-stage start-up, flace, a tech company co-created by the author of this paper after conducting customer research. Qualitative and quantitative results are shown for the market analysis and the definition of an adequate strategy for the specificities of a lean start-up. The work conducted in the presented study, supported in analytical frameworks, relevant literature, and their practical application, indicates that an early-stage tech company can break into a competitive industry with a limited marketing budget by relying on organic strategies of demand generation. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-05-31T16:43:07Z 2022-01-17 2022-02-25 2022-01-17T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/139084 TID:202998533 |
url |
http://hdl.handle.net/10362/139084 |
identifier_str_mv |
TID:202998533 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138092185026560 |