flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company

Detalhes bibliográficos
Autor(a) principal: Ribeiro, Filipa Morais Canelas
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139084
Resumo: This research paper examines the market entry process of an early-stage start-up, flace, a tech company co-created by the author of this paper after conducting customer research. Qualitative and quantitative results are shown for the market analysis and the definition of an adequate strategy for the specificities of a lean start-up. The work conducted in the presented study, supported in analytical frameworks, relevant literature, and their practical application, indicates that an early-stage tech company can break into a competitive industry with a limited marketing budget by relying on organic strategies of demand generation.
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spelling flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech companyMarketingMarketing strategyBusinessBusiness planEntreprenerueshipLean startupMarket-fitDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis research paper examines the market entry process of an early-stage start-up, flace, a tech company co-created by the author of this paper after conducting customer research. Qualitative and quantitative results are shown for the market analysis and the definition of an adequate strategy for the specificities of a lean start-up. The work conducted in the presented study, supported in analytical frameworks, relevant literature, and their practical application, indicates that an early-stage tech company can break into a competitive industry with a limited marketing budget by relying on organic strategies of demand generation.Major, Euclides Filipe FerreiraRUNRibeiro, Filipa Morais Canelas2022-05-31T16:43:07Z2022-01-172022-02-252022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139084TID:202998533enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:26Zoai:run.unl.pt:10362/139084Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:18.894567Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company
title flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company
spellingShingle flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company
Ribeiro, Filipa Morais Canelas
Marketing
Marketing strategy
Business
Business plan
Entreprenerueship
Lean startup
Market-fit
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company
title_full flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company
title_fullStr flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company
title_full_unstemmed flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company
title_sort flace –enabling the future of work an in-depth market analysis and its practical application in the context of an early-stage tech company
author Ribeiro, Filipa Morais Canelas
author_facet Ribeiro, Filipa Morais Canelas
author_role author
dc.contributor.none.fl_str_mv Major, Euclides Filipe Ferreira
RUN
dc.contributor.author.fl_str_mv Ribeiro, Filipa Morais Canelas
dc.subject.por.fl_str_mv Marketing
Marketing strategy
Business
Business plan
Entreprenerueship
Lean startup
Market-fit
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing
Marketing strategy
Business
Business plan
Entreprenerueship
Lean startup
Market-fit
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This research paper examines the market entry process of an early-stage start-up, flace, a tech company co-created by the author of this paper after conducting customer research. Qualitative and quantitative results are shown for the market analysis and the definition of an adequate strategy for the specificities of a lean start-up. The work conducted in the presented study, supported in analytical frameworks, relevant literature, and their practical application, indicates that an early-stage tech company can break into a competitive industry with a limited marketing budget by relying on organic strategies of demand generation.
publishDate 2022
dc.date.none.fl_str_mv 2022-05-31T16:43:07Z
2022-01-17
2022-02-25
2022-01-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139084
TID:202998533
url http://hdl.handle.net/10362/139084
identifier_str_mv TID:202998533
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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