Green marketing: Importance in the adoption of the electric cars in the portuguese market
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.26/41827 |
Resumo: | The present dissertation aims to scrutinise and conceive to what extent green marketing has a positive or negative impact on adopting electric cars in Portugal. With the growing emergence of environmental concerns and the consequent pursuit of sustainability, electric vehicles have been resurgent over the last two decades, at a global level. Considering this fact, it becomes relevant to study and understand the motivations of consumers of these vehicles, namely the issues of environmental impact and sustainability of electric cars. Regarding the methodology, a quantitative method is used to test hypotheses relevant to the topic. In this sense, it was essential to carry out an online survey to collect data on this matter, which made it possible to generate a sample of 317 people in Portugal. Findings revealed that environmental impact influences the adoption of electric cars in Portugal. These results contribute to the existing literature on the importance of environmental factors for consumers when planning to adopt these cars. It can also help Portuguese companies to better define their marketing strategies through the practice of green marketing to this target audience. |
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Green marketing: Importance in the adoption of the electric cars in the portuguese marketElectric carsGreen marketingEnvironmental impactDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe present dissertation aims to scrutinise and conceive to what extent green marketing has a positive or negative impact on adopting electric cars in Portugal. With the growing emergence of environmental concerns and the consequent pursuit of sustainability, electric vehicles have been resurgent over the last two decades, at a global level. Considering this fact, it becomes relevant to study and understand the motivations of consumers of these vehicles, namely the issues of environmental impact and sustainability of electric cars. Regarding the methodology, a quantitative method is used to test hypotheses relevant to the topic. In this sense, it was essential to carry out an online survey to collect data on this matter, which made it possible to generate a sample of 317 people in Portugal. Findings revealed that environmental impact influences the adoption of electric cars in Portugal. These results contribute to the existing literature on the importance of environmental factors for consumers when planning to adopt these cars. It can also help Portuguese companies to better define their marketing strategies through the practice of green marketing to this target audience.Duarte, FranciscoRepositório ComumFerreira, Rita Maria Machado2022-09-16T14:33:35Z2022-07-152022-07-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.26/41827203061039engmetadata only accessinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-10-20T15:45:18Zoai:comum.rcaap.pt:10400.26/41827Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:47.554265Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Green marketing: Importance in the adoption of the electric cars in the portuguese market |
title |
Green marketing: Importance in the adoption of the electric cars in the portuguese market |
spellingShingle |
Green marketing: Importance in the adoption of the electric cars in the portuguese market Ferreira, Rita Maria Machado Electric cars Green marketing Environmental impact Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Green marketing: Importance in the adoption of the electric cars in the portuguese market |
title_full |
Green marketing: Importance in the adoption of the electric cars in the portuguese market |
title_fullStr |
Green marketing: Importance in the adoption of the electric cars in the portuguese market |
title_full_unstemmed |
Green marketing: Importance in the adoption of the electric cars in the portuguese market |
title_sort |
Green marketing: Importance in the adoption of the electric cars in the portuguese market |
author |
Ferreira, Rita Maria Machado |
author_facet |
Ferreira, Rita Maria Machado |
author_role |
author |
dc.contributor.none.fl_str_mv |
Duarte, Francisco Repositório Comum |
dc.contributor.author.fl_str_mv |
Ferreira, Rita Maria Machado |
dc.subject.por.fl_str_mv |
Electric cars Green marketing Environmental impact Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Electric cars Green marketing Environmental impact Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The present dissertation aims to scrutinise and conceive to what extent green marketing has a positive or negative impact on adopting electric cars in Portugal. With the growing emergence of environmental concerns and the consequent pursuit of sustainability, electric vehicles have been resurgent over the last two decades, at a global level. Considering this fact, it becomes relevant to study and understand the motivations of consumers of these vehicles, namely the issues of environmental impact and sustainability of electric cars. Regarding the methodology, a quantitative method is used to test hypotheses relevant to the topic. In this sense, it was essential to carry out an online survey to collect data on this matter, which made it possible to generate a sample of 317 people in Portugal. Findings revealed that environmental impact influences the adoption of electric cars in Portugal. These results contribute to the existing literature on the importance of environmental factors for consumers when planning to adopt these cars. It can also help Portuguese companies to better define their marketing strategies through the practice of green marketing to this target audience. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-09-16T14:33:35Z 2022-07-15 2022-07-15T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.26/41827 203061039 |
url |
http://hdl.handle.net/10400.26/41827 |
identifier_str_mv |
203061039 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
metadata only access info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
metadata only access |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130454643703808 |