Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/131494 |
Resumo: | This report is part of the work project “Driving Lidl's Growth Strategy in Portugal through Customer Loyalty”, developed for the Strategic and Marketing Plan field lab. It assesses how Price, a fundamental element of the Marketing Mix, influences the implementation and maintenance of a Loyalty Program for Lidl, a German grocery and food retailer in Portugal. The aim of this paper is to create a strategic approach on how to develop a lucrative Loyalty Program which increases the average spending per ticket of Lidl. |
id |
RCAP_bee5748720dffa609c599be0d06aabf4 |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/131494 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty programMarketing strategyCompetitive strategyMarket selectionCompetitive advantageMarketing tacticsLidlLoyalty programRetailingPriceCostsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis report is part of the work project “Driving Lidl's Growth Strategy in Portugal through Customer Loyalty”, developed for the Strategic and Marketing Plan field lab. It assesses how Price, a fundamental element of the Marketing Mix, influences the implementation and maintenance of a Loyalty Program for Lidl, a German grocery and food retailer in Portugal. The aim of this paper is to create a strategic approach on how to develop a lucrative Loyalty Program which increases the average spending per ticket of Lidl.Lages, CarmenRUNFerreira, Leonor Tomaz Branco Vieira2021-06-292021-05-212024-05-21T00:00:00Z2021-06-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/131494TID:202770303enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:10:05Zoai:run.unl.pt:10362/131494Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:47:05.502830Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program |
title |
Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program |
spellingShingle |
Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program Ferreira, Leonor Tomaz Branco Vieira Marketing strategy Competitive strategy Market selection Competitive advantage Marketing tactics Lidl Loyalty program Retailing Price Costs Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program |
title_full |
Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program |
title_fullStr |
Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program |
title_full_unstemmed |
Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program |
title_sort |
Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program |
author |
Ferreira, Leonor Tomaz Branco Vieira |
author_facet |
Ferreira, Leonor Tomaz Branco Vieira |
author_role |
author |
dc.contributor.none.fl_str_mv |
Lages, Carmen RUN |
dc.contributor.author.fl_str_mv |
Ferreira, Leonor Tomaz Branco Vieira |
dc.subject.por.fl_str_mv |
Marketing strategy Competitive strategy Market selection Competitive advantage Marketing tactics Lidl Loyalty program Retailing Price Costs Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Marketing strategy Competitive strategy Market selection Competitive advantage Marketing tactics Lidl Loyalty program Retailing Price Costs Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This report is part of the work project “Driving Lidl's Growth Strategy in Portugal through Customer Loyalty”, developed for the Strategic and Marketing Plan field lab. It assesses how Price, a fundamental element of the Marketing Mix, influences the implementation and maintenance of a Loyalty Program for Lidl, a German grocery and food retailer in Portugal. The aim of this paper is to create a strategic approach on how to develop a lucrative Loyalty Program which increases the average spending per ticket of Lidl. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-06-29 2021-05-21 2021-06-29T00:00:00Z 2024-05-21T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/131494 TID:202770303 |
url |
http://hdl.handle.net/10362/131494 |
identifier_str_mv |
TID:202770303 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799138073969164288 |